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Tag Archives: Building a Brand

It’s not easy to disrupt the $1.7 trillion global fashion industry, but rental e-commerce pioneer Rent the Runway is doing...

Posted May 7, 2019

When it comes to distillers marketing to distributors, genuine brand messaging can be the differentiating factor that gets...

Posted February 1, 2018

People prefer to do business with other people, not with (seemingly) faceless companies. Today’s consumer leans on referrals...

Posted January 8, 2018

In today’s highly-competitive, fast-changing environment, it’s more important than ever for personal brands to know who they...

Posted January 6, 2018

Social media can be a giant time-suck or a one of the smartest investments to grow your personal brand. It’s important to...

Posted January 4, 2018

There’s a big difference between getting a customer to make a sale versus making a sale to get a customer. The first will...

Posted January 2, 2018

In the world of finance, trust is more important than ever. It’s the foundation of any successful business relationship...

Posted December 19, 2017

Among many big-name chain giants like Starbucks and Dunkin Donuts, specialty coffee shops can teach us a lot when it comes...

Posted December 18, 2017

A lot has changed in the past fifteen years, but one thing remains: many businesses are still struggling to survive past...

Posted July 21, 2017