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Website Marketing Success Tips: Get to Know Your Online Customer

Published Aug 13, 2015

The Secret to Decoding Your Audience

Who are your customers and what are their needs? Do you know what influences a consumer to make a buying decision on your website? You should. This information is critical to effectively support your digital marketing initiatives. Our marketing professionals at CMDS will strategically target your business’ audience based on A/B testing, keyword research, website analytics, PPC-based research, buyer data audits and then create epic content around it that speaks directly to them. It’s what we do. Check out our website marketing success tips below to get to know your online customer better.

User Friendly Website Design

Brick and motor stores know and value the importance of customer service in a pending sale. E-commerce stores also have to keep customers happy in order to maximize conversions. One of the biggest reasons customers leave a website with an empty shopping cart actually has little to do with prices. It’s simply because they can’t find what they’re looking for…fast enough. Online presence is a huge part of giving your customers the ultimate shopping experience; see what might need some refreshing and look at your website design through the eyes of your customers (not your own). Boost customer experience by making your website user-friendly through intuitive navigation, simple elements, search bars, strong call-to-actions and easy to find contact information.

And remember to ensure that your website is updated regularly; check out our recent post, “Top 10 Signs You Have an Outdated Website” for great inside scoop from our web developers and designers.

Mobile-Friendly Responsive Website

Technology is constantly evolving; if you’re not fully engrossed in the tech-world, it can be tough to keep up with the ever-changing terms, product and apps. The rapid adoption of mobile device usage to search local businesses, connect with others via social media and simply read the news continues to grow. More than 50% of all Google searches are on mobile devices; if your website is not optimized for mobile devices, or ‘mobile-friendly’, it could directly affect your customer’s experience.

But it’s important to understand that one size does not fit all – and this time we’re not talking about your responsive website layout. Your organization, your industry, your audience: what do they do on their mobile device? Does your typical audience even have a smartphone? There’s a small chance they don’t. But considering nearly two-thirds of Americans own a smartphone, there’s a bigger chance that your customer is accessing your website through the palm of their hand. According to Pew Research Center, “Smartphone ownership is especially high among younger Americans, as well as those with relatively high income and education levels.” All the more reason to get to know your audience.

Know Your Customer’s Needs without Guessing

If you know your customer demographics, we can determine the type of blogs they read, the sites they visit and what they search in Google.

If you know what they currently purchase, we can incorporate opportunities on your site to upsell and cross-sell your products.

If you know what they don’t care about, we can cut it from your site. Our marketing professionals will look at pogo sticking behavior and bounce rates to help you determine this answer.

If you know how your service or product has improved their lives, we’ll know how best to communicate it with the world through social media, remarketing and PPC management services.

CMDS Knows Your Customer’s Needs

Get all the information you need to connect with your online audience effectively…so you can serve them better. When you collect the right data, your business’ marketing campaigns will directly speak to your consumer…boosting ROI. Grow your business with CMDS. Give us a call at 732-706-5555 to talk about the future of your website and how to better understand your customer’s needs.

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