{social media}

What Brands Can Do to Weather Facebook’s News Feed Changes

Facebook’s announcement last Thursday that it will be conducting an overhaul of the current News Feed to prioritize posts shared by users’ friends and family over content shared by businesses and publishers, in an effort to invigorate ‘meaningful interaction,’ has struck fear in the hearts of marketers everywhere. Updates to the Facebook algorithm are nothing […]

What Your Financial Services Brand Can Learn from Capital One About Connecting on Social Media

In the world of finance, trust is more important than ever. It’s the foundation of any successful business relationship, whether that’s between brand and client or brand and business. In both the B2B and B2C spaces, a financial services brand must strategically develop ways to earn the trust of potential customers and establish confidence in […]

Why B2B Marketers Should Be Using Facebook

If someone asked you the best social media platform for a business to reach other businesses, what would you say? If the first network that popped into your mind was LinkedIn, you’re not alone. Many B2B marketers consider the professional social platform an ideal place to reach decision-makers in their target industry. And they’re not […]

The Power of the Platforms: How to Strengthen Your Social Media Brand Voice

Savvy businesses know that good storytelling is essential for marketing on social media channels. However, in today’s world of information overload, it’s never been more vital to learn how to strengthen your social media brand voice and grab your audience’s attention with high-quality content. With the right approach, businesses can learn to leverage the power […]

6 Common Social Media Marketing Mistakes That Our Consulting Firm Sees Startup Businesses Make (and What to Do About Them)

While some brands thrive online, others (commonly startup businesses) are still trying to figure out the best way to leverage this power tool. Savvy businesses tend to have a good understanding of the accepted rules on what to share and when, but even then…they make mistakes. From epic fails to viral successes, our startup business […]

Instagram for Business: So Much More Than Selfies

Instagram recently launched additional functionality and insights for brands on social media. Instagram for Business, which made its debut almost a year ago now, allows companies to create a professional profile on the popular social network and leverage analytics (among other cool features) within the application. Have you upgraded to a business profile yet? If […]

Ask These 3 Questions Before Hiring a Social Media Agency in NJ

Oh, social media, how you’ve changed in the last decade. Today, it seems nearly impossible for businesses of all sizes to exist without Facebook fans or Instagram followers. But with so much social chatter, where can you find an awesome social media agency in NJ that can get your brand into the upper echelons of […]

How to Succeed at Social Media Marketing

With more than 2 billion people with active social media accounts, social media marketing for business is no longer a luxury, it’s a necessity. And yet, there are brands that doubt the value of social media for their business. They question the need for a social marketing strategy because they struggle to determine how it […]

Top 5 Social Media Marketing Myths, Busted

Recently, we shared a blog breaking down some of the biggest misconceptions when it comes to website design. The myth busting continues, and this time we’re taking on the world of social media marketing. What are some social media marketing myths? Social media marketing has made huge strides in 2016. It’s safe to say that […]

5 Time Saving Blog Ideas

Even the most seasoned of writers has struggled at some point or another with coming up with blog content that is fresh and inspiring. You’re not alone. But that blog is beckoning — and you’ve seen the statistics. Over 80% of consumers in the US trust the information and advice they read on a blog. […]