In the world of finance, trust is more important than ever. It’s the foundation of any successful business relationship, whether that’s between brand and client or brand and business. In both the B2B and B2C spaces, a financial services brand must strategically develop ways to earn the trust of potential customers and establish confidence in […]
If someone asked you the best social media platform for a business to reach other businesses, what would you say? If the first network that popped into your mind was LinkedIn, you’re not alone. Many B2B marketers consider the professional social platform an ideal place to reach decision-makers in their target industry. And they’re not […]
For small- and medium-sized businesses, simply posting on Facebook is just not enough anymore, especially for those just getting started on the social giant. Whether your business goals are to boost brand awareness, increase sales, encourage action or drive website traffic, Facebook Ads can help you get there. But, like most marketing efforts, there’s an […]
In today’s packed social landscape, it’s harder than ever to get your brand’s message across on Facebook. Some days, it seems like organic reach is on an inevitable death spiral. With each new algorithm update from Facebook, it gets harder and harder for your post to find its way into your audience’s news feed unless […]
When Facebook first launched its News Feed feature it was met with a lot of backlash. Fast forward almost a decade, Facebook is now the most popular billboard for billions of people and millions of businesses on the internet. Brands are using social media in a way that is unique to any other form of […]
Social tracking mechanisms have been implemented and are growing increasingly important in the collection of relevant site metrics. Google Analytics’ new social interaction tracking allows you to track Facebook likes, unlikes and shares from social plug-ins on your website, and you can enable these measurements by adding tracking code to your site.