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What Makes a Great Facebook Ad? 6 Simple Social Media Marketing Tips

For small- and medium-sized businesses, simply posting on Facebook is just not enough anymore, especially for those just getting started on the social giant. Whether your business goals are to boost brand awareness, increase sales, encourage action or drive website traffic, Facebook Ads can help you get there. But, like most marketing efforts, there’s an […]

Is It Time for Marketers to Give Up on Facebook?

In today’s packed social landscape, it’s harder than ever to get your brand’s message across on Facebook. Some days, it seems like organic reach is on an inevitable death spiral. With each new algorithm update from Facebook, it gets harder and harder for your post to find its way into your audience’s news feed unless […]

What Facebook Changes Mean For Your Brand’s Social Media Marketing

When Facebook first launched its News Feed feature it was met with a lot of backlash. Fast forward almost a decade, Facebook is now the most popular billboard for billions of people and millions of businesses on the internet. Brands are using social media in a way that is unique to any other form of […]

Beginners Breakdown of Social Media Platforms

Most of us scroll through our personal Facebook, Instagram or Twitter feeds pretty regularly, sifting through “friend’s” conversations and cute baby pictures. Maybe you post pictures of bacon, pancakes and cute dogs, too? In fact, according to a study by Pew Research, Facebook users are highly engaged with the platform. Among the 1.44 billion monthly […]

LinkedIn: The #1 Business Social Network & Quick Tips to Help Promote your Business

In business, the most powerful social network is LinkedIn. LinkedIn is a social network for professionals, and with over 75 million users, it’s an incredibly valuable networking tool.

Google’s Integration of Social Analytics

Social tracking mechanisms have been implemented and are growing increasingly important in the collection of relevant site metrics. Google Analytics’ new social interaction tracking allows you to track Facebook likes, unlikes and shares from social plug-ins on your website, and you can enable these measurements by adding tracking code to your site.