When Facebook first launched its News Feed feature it was met with a lot of backlash. Fast forward almost a decade, Facebook is now the most popular billboard for billions of people and millions of businesses on the internet. Brands are using social media in a way that is unique to any other form of [...]
Social tracking mechanisms have been implemented and are growing increasingly important in the collection of relevant site metrics. Google Analytics’ new social interaction tracking allows you to track Facebook likes, unlikes and shares from social plug-ins on your website, and you can enable these measurements by adding tracking code to your site.