{Brand Building}

On Target: Build Your Personal Brand By Blogging

People prefer to do business with other people, not with (seemingly) faceless companies. Today’s consumer leans on referrals and emotion. When the time comes to make a purchasing decision, it will all boil down to which brand they trust more. And one of the best ways to establish that trust is to build your personal […]

Fire Up Your New Personal Branding Sales Funnel

In today’s highly-competitive, fast-changing environment, it’s more important than ever for personal brands to know who they are, what they can offer and communicate it distinctively. And building a solid personal branding sales funnel is one of the essential survival skills to master the competitive (and profitable) advantage. Social media, PR, blogging and other networking […]

Own Your Space with a Solid Social Media Strategy for Your Personal Brand

Social media can be a giant time-suck or a one of the smartest investments to grow your personal brand. It’s important to keep your audience up-to-date on all the things happening in your life, but getting results can sometimes be a challenge. Cut through the clutter and learn how a solid social media strategy for your […]

The Fine Art of Positioning Personal Branding Campaigns Online

What is brand positioning and what does it have to do with building your personal branding campaigns online? A lot more than you may realize. A brand’s “position” typically refers to how people (not you) perceive it relative to the competition. From the smallest start-up struggling to break through to the worn-out entrepreneur who is […]

How to Build a Personal Brand that People Actually Trust

There’s a big difference between getting a customer to make a sale versus making a sale to get a customer. The first will provide immediate income. The second will provide steady income and build a long-term relationship (“lifers”). Many entrepreneurs only think about making transactions every day. Only the savvy few focus on how to […]

Why Do Search Engine Rankings Matter When Building Your Personal Brand Online?

What shows up when people Google you? It better be awesome. Majority of humans using search engines believe it to be the most trusted source of information about people and companies. Crazy thing is it’s higher than any other online or offline source. Personal branding isn’t just for celebrities anymore. With so many other businesses […]

3 Social Media Brand-Building Lessons Luxury Brands Can Learn from Rent the Runway

It’s not easy to disrupt the $1.7 trillion global fashion industry, but rental e-commerce pioneer Rent the Runway is doing just that. Launched in 2009, the company has single-handedly created a niche in the world of womenswear where before there was none. By allowing women to borrow items they would otherwise not be able to […]

How to Succeed at Social Media Marketing

With more than 2 billion people with active social media accounts, social media marketing for business is no longer a luxury, it’s a necessity. And yet, there are brands that doubt the value of social media for their business. They question the need for a social marketing strategy because they struggle to determine how it […]

4 Tips to Make the Most Out of Digital Marketing for Luxury Brands

Luxury shoppers, like everyone else on the planet, are spending more time than ever before online, and on their mobile devices. Luxury brands are taking note — brands that once shied away from the digital landscape, assuming it was only the realm of brands seeking to appeal to the unwashed masses, are finally recognizing the […]

How to Make Video Content a Successful Part of Your Marketing Strategy

In our previous blog post, we established that video isn’t the future of content marketing… it’s the right now of content marketing. With Facebook and Snapchat each boasting more than 8 million videos views per day, it’s time to know how to make video content a success in your overall marketing plan. But how? Here […]