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On Target: Build Your Personal Brand By Blogging

People prefer to do business with other people, not with (seemingly) faceless companies. Today’s consumer leans on referrals and emotion. When the time comes to make a purchasing decision, it will all boil down to which brand they trust more. And one of the best ways to establish that trust is to build your personal […]

6 Business Blog Mistakes to Avoid at All Costs

As a critical part of any digital marketing strategy, business blogs can build some serious buzz for your brand. They have revolutionized the way brands connect with customers and are extremely important for search engine optimization. But if you use them the wrong way and end up on the wrong side of the blogosphere, you […]