Website Mistakes Small Business Owners Make
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
Don’t Hire Your Neighbor’s Teen to Do Your Business Website
So, your neighbor told you across the fence that their son is studying computer science or is “great with computers” and he’s looking to make some extra cash. Why not let them design and develop your small business’ website then, right?
Wrong! If it sounds too good to be true, it is. We’ll just be straight with you. If you’re serious about having a small business (and eventually a big business), then you need to hire a professional website design company to build your website…not your neighbor’s son, not your friend’s daughter, not your nephew and certainly not some wacko online you’ve never met promising rainbows and unicorns.
Your website design should be professional (and cool), polished (and edgy), user-friendly (and responsive). This, we can do.
Choose a Small Business Website Design Company with Experience
Together our website design team has over 50 years of experience delivering professional results. Your website is your storefront and first impressions are everything; potential customers will indeed judge your business based on your website alone. Making the investment in your small business’ website will generate leads and sales, boost ROI and build your customer base.
Attention to Detail
We go above and beyond for you and create a site that will deliver results. Having a cool site is one thing. Having a cool site that works properly is another. Cross-browser checks are important and probably not something your friend’s kid will do. Basically, we’ll check your site in Google Chrome, Firefox, and different versions of Internet Explorer to make sure it loads properly on all screens.
The teenager next door will probably design it in his favorite browser and then stop there or worse yet, they may continue to get really hacky as they learn with your site. Depending on how much mishmash code is slapped in, it could cause cross-browser issues (looking very bad in another browser).
We’re all constantly learning (if we weren’t we’d be out of business very quickly), but following standardized industry principals and years of website design experience allows us to code cleanly and create a fresh, functioning website for your company.
Convert Leads
If you don’t like the site your friend’s friend made for you, you may not feel comfortable telling them that it stinks. But then, you don’t even want to tell people that you actually have a website, it’s that bad. Now you’ve wasted countless hours and money…and lost potential new business, too. Remember, cheap things turn out to be expensive in the long run, when you have to pay to fix them. Your company’s website shouldn’t look like an experimentation.
The design of your website is a marketing tool for your business. In order for it to be effective, you need to capture the attention of your ideal customer and convert them into paying customers. Our team at CMDS comes in with a different perspective for your business; the project is in front of many sets of eyes. We all specialize in different phases of small business website design and development process and we collaborate throughout the entire project. Your neighbor’s kid, on the other hand, may just know enough to get by.
Get the Support You Deserve
We’ve heard many horror stories of someone who designs your website then disappears from the face of the Earth with all of your assets. This defeats the whole purpose of “saving money” …now it’s costing your more to redo it. We’ve also seen sites that have such messy code that the owner’s aren’t allowed to make any changes at all.
Avoid these frightening horror stories and hire the professional web designers at CMDS who have a lot of real world experience and have built successful websites that produce real results. Trust us to do what we do best.
Once your website has been built, don’t just let it sit there; it will be pushed back on Google pages drastically if you do. Instead, update your site regularly with fresh, inviting, engaging content to keep customers coming back for more!
Invest In Your Business
Investing in your website is a smart move for all small businesses; you can prevent these common website mistakes by contacting CMDS…we will design your site and deliver top results! A good site will help you get more customers and make you money because remember: first impressions are everything. Ensure it’s speaking to your ideal audience (not just your nephew’s friends).
CMDS is a leading responsive website design company in NJ that specializes in digital marketing strategies as well as website design. Our marketers and web designers will take your website from strategy to completion and then optimize it so that its state-of-the-art features get noticed by the right people. If you would like to learn more about our one-stop marketing and web design company, contact CMDS today, or call us at 732-706-5555.