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Jul 18 2016

5 Reasons Why You Should Update Your Facebook Business Page Photo

Update Your Facebook Business Page Photo to Make a Good First Impression

Having your company be present on Social Media simply isn’t enough in today’s marketing world, especially when it comes to Facebook. Instead of your business being “present”, why not be relevant? When your business is just “present”, you are ordinary, you are standard, and most importantly, easily forgettable. Your Facebook profile picture and cover photo is the first “face” users see in the social space. So we are going to give you some tips and information on how to update your Facebook business page photo that will help make your pockets happier without sacrificing quality.

5) Attract More Customers

With more than 1.5 billion members worldwide, it is easy for your Facebook audience to get distracted by something else much more appealing. Not only are your profile picture and cover photo at the top of your Facebook Page, it is also the image that is displayed next to all your Facebook Page updates. Make sure you update your Facebook business page photo to have the potential to get noticed, get engagement and increase brand awareness!

4) Drive More Traffic

Don’t treat your profile picture and cover photo as just another pretty picture. Cover photos and profile pictures are a great way for marketers to drive traffic from their Facebook Business Page back to their website. Optimize the descriptions of these images by adding links to your website or draw a users’ eye to one of Facebook’s many call-to- action buttons. Be creative and drive your audience to “Sign Up”,”Shop Now”,”Contact Us”,”Book Now”,”Use App”, or “Watch Video”!

3) It’s Cheap

According to Socially Stacked, 42% of Facebook fans like a page in order to get a discount or coupon. Although the social space has become more pay to play when it comes to marketing your brand, it doesn’t mean you can’t glean insight to the performance of a campaign through your cheapest and quickest update! In a lot of ways, your Facebook cover image is a free ad unit. Instead of a large blank space with your logo, think outside of the box and highlight a loyalty program, contest, or a milestone! Be sure to track success by adding UTM parameters to your images to know if your campaign or focus is working or not.

2) Show Authenticity

Social media creates sticky relationships with the consumer. Being authentic and relatable helps build trust with your social audience and keeps your brand top of mind when they are ready to make a purchase. With 250 million photos updated daily to Facebook, you have to stand out and be different to hold a customer’s attention. Being a knowledgeable source is not about giving the same answer, service, and information as everyone else. A creative image is the largest real estate on your Facebook page, it shows what makes you different and why customers should choose you. This results in better brand recognition and loyalty through a memorable online experience.

1) Be Timely

According to a survey conducted by Pew Research, 54% of females said they use Facebook to view photos and videos, while 42% of male responders said they use it to share with a wide audience. Keeping up with a topic, trend, or event is one of the most important aspects of a successful digital campaign. If you are an advocate for a movement or holding a community event, why not showcase it here? Including something that fits with your audience’s interest can be applied to your Facebook cover photo to initiate an emotion and inspire potential customers to take action.

Start your customer’s journey with a great first impression and update your Facebook business page photo.  Need help coming up with a game-plan, focus, or image? Call 732.706.5555 to Contact a rockstar here at CMDS to help you get started! Your cover photo is a digital billboard for your brand, use it!


Sources: cover-photo-7-best-practices-for-brands

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