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Internet Marketing Services: Social Media

Published Apr 6, 2010

Social Media is the “hot, ” new online marketing opportunity, but many aren’t sure how to build it into a company’s online marketing strategy. Some strategies may seem obvious, while others may require some extra planning. Regardless, it is always a good idea to consult with an internet marketing services company who has been working to develop a company’s website and online presence when adding social media to the plan.

Social Bookmarking Advice from Internet Marketing Services Companies

At the end of the day, an individual is searching for information. As a result, a company’s website should be much more than an online marketing brochure. It should provide information and assistance to the individual. This will establish a company as a leader in the field and show the company wants to help someone, not just sell a product or service. A way to get that information out to different audiences should include social bookmarking.

Social bookmarking in its simplest form is submitting URLs to sites like Digg and Delicious as a way to share informational sites and pages. This is a great opportunity to present a site’s information to an audience who might not find the site otherwise.

Facebook and Fan Pages

Another popular way to reach a unique audience is through Facebook. This is a true two-way conversation that many companies are using to a great advantage to connect with customers and potential customers. Creating a fan page can be set up quickly and there are lots of great add-ons that can be used to improve the customer’s experience, depending on the industry.

Internet Marketing Services, Social Media and Demographics

It is also worth noting that the industry of focus will play a major role when deciding on a social media strategy. If a company is trying to reach a younger demographic, then social media should definitely be part of the overall web presence and internet marketing campaign. If a company is targeting people over 80, a social media campaign may not be the way to go. However, if attempting to reach an elderly individual’s children or grandchildren, a social media campaign may be worthwhile.

When making these decisions, it is key to work with an experienced internet marketing services company. These professionals keep up to date on all the latest ways to get a company’s message out online using the most successful means possible. By working with an internet marketing services company, it is ensuring a positive outcome in the most direct fashion.

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