Our Facebook Advertising Blueprint
The difference between good enough and beyond great, comes down to strategy. Our approach is data-driven, but, don’t worry we humanize everything we do. We’ll start your campaign by ensuring we have tracking in place to accurately measure the ROI of your Facebook advertising campaign. Those analytics help us to see what’s working (and what’s not) to refine your ad and find your customers. With the incredible targeting capabilities Facebook offers, our CMDS Facebook advertising specialists harness every detail of the ad so no opportunity goes to waste.
The Think Tank
Our team collaborates to analyze your brand and crunch the numbers. We leverage all of our strategic minds and come up with a unique audience targeting strategy that gets great returns on your campaigns. And we don’t just look at demographics (though, we do that, too). Through hyper-targeted audience segmentation, we get into social data such as education level, relationship status and job position; human experiences such as weather events, offline purchase behaviors and interests; in addition to CRM such as targeting friends of users and your existing customer database.
In other words, we can help you access mind-blowing customer-targeting capabilities. We’ll help you find your ideal customers and target that audience with the right messages that drives valuable conversions for your brand.
Content that Attracts
Once we’ve identified your optimal Facebook audience, we’ll develop compelling ad creative and copy that you need to attract “begging-to-buy” leads and convert them into lifelong customers. From selecting the right image and enticing ad copy for your campaign to selecting the perfect call-to-action, everything we do is tailored to fit your specific brand goals. We’ll bring your social media ads into a unified message with your branding objectives and work with you directly to ensure the right message is conveyed.
No need to sweat over the details of executing your Facebook ad campaigns, we handle all the busy work so you can focus on growing your business.
Campaigns that Come to Life
Our team loves data and Facebook is no exception. We have the tools, strategy and experience to create, manage and optimize every element of your campaign. Facebook advertising shouldn’t be a randomized experiment, so, we’ll test, retest and refine your ad copy and creative elements to make your campaign really come to life and generate prospects who are ready to buy. Focusing on moving your customers through the conversion funnel, we will show them the right ad at the right time.
Once we put it all to work, we’ll monitor all the performance data of your campaign to generate a steady stream of leads who keep coming back, begging to buy.
