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Put geofencing campaigns in front of the people who actually need to see them.

Location-Aware Campaigns Personalized Experience

Geofencing allows brands to set up a virtual geofence around a predefined physical location using GPS coordinates to target customers in real-time. Built on deep layers of data, which we love, geofencing allows brands to deliver efficient and effective campaigns. It’s a powerful way to engage an audience based on proximity and capture minds by serving ads to the right demographic…at the right time, at the right place.

At CMDS, we create effective geofencing campaigns that give brands the competitive edge they’ve been looking for…and that their competitors are most likely not using. Our in-house marketing team can segment users to achieve the most effective results and target the audience that matters.

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Studies show that 70% of consumers find location-based notifications to be valuable; 53% of them are likely to engage with location-based advertising.

Real-Time Data Unmatched Relevancy

Get more reach out of your ad spend with location-based advertising rather than simply targeting a zip code. Considering half of consumers state that they would be likely to shop from a retailer that offered promotions when they are nearby, don’t you think you should give them the chance to receive relevant information about your brand without having to do any research first? Talk about convenience.

Build your geofencing campaigns around where your customers are in real-time, not where you want them to be.

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Targetted. Relevant. Immediate.

Get your message to the audience that matters most based on the places they go.

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Less than 25% of businesses say they’re using hyperlocal targeting advertisements to its fullest potential. This means if you start using geofencing, you’re ahead of more than 75% of your competitors.

Geofencing FAQ

We understand you may still have some questions about geofencing and how it can work for your business.

Once your target audience enters your Geofence, your advertisements are delivered to their smartphone or other wi-fi connected device through various apps or internet browsers.

Geofencing campaigns can be delivered all the time or strategically scheduled to run during specific times of the day or week during specific events.

The goal of using geofencing should not be thought of as just another way to sell to your audience. Instead, it should be used as a way to connect with and improve customers’ experiences…adding value. The possibilities for using geofencing are endless and can include targeting:

  • Sporting or Music Events
  • Community Events
  • Conferences or Conventions
  • Competitor Locations
  • Office Buildings
  • Malls or Retail Centers

The primary benefit of geofencing campaigns is increased brand awareness and mindshare. But truly a hidden benefit of geofencing conferences or trade shows for example, is the convenience of being able to capture mindshare without physically attending those events, thus saving resources and budget.

With geofencing, you can calculate the ROI of your campaigns by tracking the number of impressions served, clicks generated and any post-click action. But let’s not forget about the additional foot traffic or word of month that you can gain as well and that would not be reflected in any online report.

Geofencing doesn’t require a huge budget to be effective. The key is strategically choosing who and where your message is being sent instead of mass spraying a large area. As a cost-effective marketing tool, geofencing continues to gain popularity among marketers with conservative budgets.

It’s Time to Embrace Geofencing

The real-time, location-based advertising market is expected to reach $30 billion by 2020. Don’t wait a minute longer. Be at the forefront of your industry and stay ahead of the competition by integrating geofencing campaigns into your marketing strategy... before they do.

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CMDS is trusted by Fortune 1000 companies nationwide.

Call us at (732) 706-5555 to learn more about building your brand through geofencing campaigns today!