Target Customers in Precise Locations

The goal of using geofencing should not be thought of as just another way to sell to your audience. Instead, it should be used as a way to connect with and improve customers’ experiences…adding value. The possibilities for using geofencing are endless and can include targeting:

• Sporting or Music Events
• Community Events
• Conferences or Conventions
• Competitor Locations
• Office Buildings
• Malls or Retail Centers

The primary benefit of geofencing campaigns is increased brand awareness and mindshare. But truly a hidden benefit of geofencing conferences or trade shows for example, is the convenience of being able to capture mindshare without physically attending those events, thus saving resources and budget.

With geofencing, you can calculate the ROI of your campaigns by tracking the number of impressions served, clicks generated and any post-click action. But let’s not forget about the additional foot traffic or word of month that you can gain as well and that would not be reflected in any online report.

Geofencing doesn’t require a huge budget to be effective. The key is strategically choosing who and where your message is being sent instead of mass spraying a large area. As a cost-effective marketing tool, geofencing continues to gain popularity among marketers with conservative budgets.