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Though it has changed over the years, press release writing is still one of the most tried and tested marketing strategies for businesses.

Content: The Focus of a Successful Press Release

Your press release is meant to be the beginning of a new or strengthened relationship with customers and journalists. Considering people are naturally more trusting of an article than an ad, it’s important to use effective press release writing strategies to communicate the latest and greatest company news. Failing to deliver effective copy in your press release could result in less than stellar coverage.

Publications are looking for fact-filled, authentic news releases that they can share with their own audience. The better the press release is written, the more they are likely to “pick it up.” Whether it’s a press release on a new product launch or celebration of a significant milestone, the CMDS word nerds know how to create compelling newsworthy copy (without the sales pitches) that editors and journalists respond to best. Not only that, but our team of experts will put you front-and-center by delivering clear, impactful content that tells your story and supports your brand.

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It is estimated that more than 2,000 press releases are distributed each day across main online wire services.

Change the Way You Use a Press Release

The classic press release has been around for a while, but in today’s modern digital evolution, the internet has changed the marketing game. Rules once thought to be unbreakable are now considered a norm. Press release writing is no different. It’s not just the media who are reading your press release anymore…buyers are reading releases directly. You need to be speaking their language. It’s time to start thinking about ways to reach your buyers directly through press release writing.

At CMDS, our in-house press release writing experts have vast experience creating direct-to-consumer content that appeals directly to buyers and compels them to respond. These keyword-rich releases are strategically optimized for search engines with links that drive potential customers directly to your company’s website or landing page.

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About 80% of all internet sessions start with a search. Increase brand awareness with optimized press release copy.

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While the call-to-action in a press release is angled much different than a CTA in a blog or social post, it shouldn’t be forgotten. Whether it’s your contact information or a website, remember to point the reader to take the next step.

Press Release Writing FAQ

A press release is a critical part of any marketing effort. Our goal is to make yours stand out from the competition.

At CMDS, we have vast experience promoting clients in a number of industries across the nation through press release writing. From defining press release strategies for SEO to fine-tuning the message for targeted customers, we hustle to build bigger brand awareness for our clients. Your success is our ultimate goal.

We begin the process by meeting with each of our clients to discuss brand goals and learn more about business objectives. Once we understand business goals and the target audience, we’ll identify the pain points which that target audience is searching for answers online.

Once the press release writing process begins, our in-house writers start with your audience in mind, not necessarily your product or service. We remain focused on maintaining industry standards and achieving high levels of satisfaction from our clients.

Search engines and social platforms have also made it easier than ever for brands and messages to be discovered. Measuring the success of a press release can be done several ways. One of the easiest things you can do is to analyze the metrics by each distribution platform. This includes coverage, visibility, geo-impact, social shares and inbound traffic, etc.

Businesses can send a press release for a variety of reasons. Consider writing a press release to establish your organization and employees as expert sources on key topics, gain powerful exposure about a product launch or celebrate a company milestone. And then use that press release content to generate social shares and website traffic.

Expand your media coverage and reach target customers with precise and newsworthy press release content.

Our professional approach paired with creative writing and smart SEO strategies will get you the coverage you deserve. Ensure Your Next Press Release Gets Picked Up

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CMDS is trusted by Fortune 1000 companies nationwide.

Let’s talk! Call us at (732) 706-5555 today to learn more about building your brand through press release writing!