{The Looking Glass}

What Brands Can Do to Weather Facebook’s News Feed Changes

Facebook’s announcement last Thursday that it will be conducting an overhaul of the current News Feed to prioritize posts shared by users’ friends and family over content shared by businesses and publishers, in an effort to invigorate ‘meaningful interaction,’ has struck fear in the hearts of marketers everywhere. Updates to the Facebook algorithm are nothing […]

On Target: Build Your Personal Brand By Blogging

People prefer to do business with other people, not with (seemingly) faceless companies. Today’s consumer leans on referrals and emotion. When the time comes to make a purchasing decision, it will all boil down to which brand they trust more. And one of the best ways to establish that trust is to build your personal […]

Fire Up Your New Personal Branding Sales Funnel

In today’s highly-competitive, fast-changing environment, it’s more important than ever for personal brands to know who they are, what they can offer and communicate it distinctively. And building a solid personal branding sales funnel is one of the essential survival skills to master the competitive (and profitable) advantage. Social media, PR, blogging and other networking […]

Own Your Space with a Solid Social Media Strategy for Your Personal Brand

Social media can be a giant time-suck or a one of the smartest investments to grow your personal brand. It’s important to keep your audience up-to-date on all the things happening in your life, but getting results can sometimes be a challenge. Cut through the clutter and learn how a solid social media strategy for your […]

The Fine Art of Positioning Personal Branding Campaigns Online

What is brand positioning and what does it have to do with building your personal branding campaigns online? A lot more than you may realize. A brand’s “position” typically refers to how people (not you) perceive it relative to the competition. From the smallest start-up struggling to break through to the worn-out entrepreneur who is […]

How to Build a Personal Brand that People Actually Trust

There’s a big difference between getting a customer to make a sale versus making a sale to get a customer. The first will provide immediate income. The second will provide steady income and build a long-term relationship (“lifers”). Many entrepreneurs only think about making transactions every day. Only the savvy few focus on how to […]

Why Do Search Engine Rankings Matter When Building Your Personal Brand Online?

What shows up when people Google you? It better be awesome. Majority of humans using search engines believe it to be the most trusted source of information about people and companies. Crazy thing is it’s higher than any other online or offline source. Personal branding isn’t just for celebrities anymore. With so many other businesses […]

3 Social Media Brand-Building Lessons Luxury Brands Can Learn from Rent the Runway

It’s not easy to disrupt the $1.7 trillion global fashion industry, but rental e-commerce pioneer Rent the Runway is doing just that. Launched in 2009, the company has single-handedly created a niche in the world of womenswear where before there was none. By allowing women to borrow items they would otherwise not be able to […]

What Your Financial Services Brand Can Learn from Capital One About Connecting on Social Media

In the world of finance, trust is more important than ever. It’s the foundation of any successful business relationship, whether that’s between brand and client or brand and business. In both the B2B and B2C spaces, a financial services brand must strategically develop ways to earn the trust of potential customers and establish confidence in […]

How This Specialty Cuppa Joe Scores Big with Hyperlocal Marketing

Among many big-name chain giants like Starbucks and Dunkin Donuts, specialty coffee shops can teach us a lot when it comes to hyperlocal marketing. America is coffee-obsessed. Approximately 64% of Americans say they drink at least one cup of coffee every day – about a quarter of those say they prefer black coffee, while the […]