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How to Make Video Content a Successful Part of Your Marketing Strategy

In our previous blog post, we established that video isn’t the future of content marketing… it’s the right now of content marketing. With Facebook and Snapchat each boasting more than 8 million videos views per day, it’s time to know how to make video content a success in your overall marketing plan. But how? Here […]

Why Video Should Be a Part of Your Marketing Strategy

This time next year, you might just be watching this article instead of reading it. Video has quickly become one of the most effective ways to reach consumers where and how they want to be reached. And it’s not hard to figure out why. With technology changing by the nanosecond, consumers have higher expectations than […]

Let The Haters Hate: Dealing With Brand Trolls

Today’s consumers demand services and products that are not only of the highest quality, but also come with a positive and memorable experience. Anything less and you will most definitely hear about it. No doubt about it…customers are harder to please than ever before. And they’re not shy. They’re vocal and ready to spread the […]

3 Best Ways to Define Your Brand

Brand. You hear it all the time—it’s right up there with thought-leader and synergy as one of the most overused buzzwords in the world of marketing right now. Google it and you’ll be served up somewhere in the neighborhood of 2 billion results. But your brand is so much more than a catch-phrase. And it’s […]

Mastering The Art Of Building a Brand

Is Your Brand a Ninja? Whether or not you have kids who regularly watch cartoons, it’s no secret that most animated films have an underlying message. These movies typically aim to teach children an inspirational (and entertaining) life lesson and at the same time, captivate the parents with some witty, hidden adult humor. So, you […]

5 Email Marketing Mistakes and How To Avoid Them

Avoid the “Unsubscribe” Small businesses rely on communicating with current and prospective customers through social media, email marketing and even the good old-fashioned phone call. Unfortunately though, email marketing mistakes are all too common, which ends up leading to a high number of recipients either trashing your email before they read it or clicking “unsubscribe” […]