Learning to Effectively Manage Your Small Business Marketing Spend

Back in the good ol’ days, social media’s biggest allure for businesses was a free price tag. Well, the good times rolled…then they rolled away. Now, small business marketing efforts, including social media, are stuck in a pay-to-play space. Of course, organic reach is still important, but stiffened and intense competition means brands must break […]

Here’s Why Your PPC Ads Are About to Get Much More Expensive

Google Eliminates Right Nav PPC Ads Have you noticed the giant empty space on the right side of your screen when you Google something? It’s new. That blank spot used to be filled with paid ads, targeted to whatever keyword you were searching for on Google. Over the weekend, Google announced that they will no […]

What Is Quality Score and How it Can Save Your Small Business Hundreds (or Thousands) of Dollars

Like it or not, ad space at the top of Google search pages continues to expand; so it is more important than ever to make sure your small businesses ads have a great ranking and stand out. Quality score (QS) optimization is one way to maintain a high ranking (without breaking the bank) among the […]

Mobile SEM: Are You Missing Out on Conversions?

Optimizing Mobile Marketing Campaigns Mobile ad strategies are critical to the success of your marketing plan. Without a specific, detailed strategy in place, you could be missing out on a huge opportunity. To no surprise, your business’ target audience (along with the rest of the world) is spending more time on their smart phones. According […]

What Does a PPC Management Company Do?

Pay Per Click (PPC) is a form of internet advertising where the advertiser “bids ” on specific keywords for the best placement in the “sponsored listings ” section of pages, most commonly found on search results pages, either on the top in a shaded box or to the right of the search results. A¬†PPC management […]

Beginner’s Guide: Why Hire a PPC Management Company or an SEO Firm?

Learn the major differences between a PPC Management Company and an SEO Firm If you are new to the world of Internet Marketing, then some of its concepts may be difficult to understand. Take for example PPC (pay-per-click) and SEO (search engine optimization). Most new business owners quickly catch on to the idea that they […]

Increasing Website Conversions with a PPC Management Company

Website conversion, the process of turning visitors into customers, is essential to all online businesses. Pay-per-click campaigns get your product or service noticed on search engines like Google, whose AdWords program remains the most popular pay-per-click ad service, but getting visitors to buy is the true challenge.

An effective PPC management campaign takes into consideration what your prospective customers are looking for, and how they search for what they want and need, to increase your website conversions.

Three Things to Consider if You’re Thinking of Hiring a PPC Management Company

Chances are you’ve heard quite a bit about PPC management. Maybe you have already begun a Pay-Per-Click campaign like Google AdWords but are unsure whether you need expert assistance. There are several questions business owners should consider when hiring an online marketing agency to do PPC management.