{Marketing Strategy}

How to Make Video Content a Successful Part of Your Marketing Strategy

In our previous blog post, we established that video isn’t the future of content marketing… it’s the right now of content marketing. With Facebook and Snapchat each boasting more than 8 million videos views per day, it’s time to know how to make video content a success in your overall marketing plan. But how? Here […]

Why Video Should Be a Part of Your Marketing Strategy

This time next year, you might just be watching this article instead of reading it. Video has quickly become one of the most effective ways to reach consumers where and how they want to be reached. And it’s not hard to figure out why. With technology changing by the nanosecond, consumers have higher expectations than […]

Bring Your Brand (Back) to Life: Signs It’s Time to Rebrand Your Business

A successful small business is dependent on meeting the needs of customers. At what point, though does meeting expectations start to plateau and feel stagnant? Small businesses must exceed customer expectations to really begin to thrive. And corporate rebranding is a big part of that. Don’t be afraid to admit it…some of the greatest brands […]

3 Best Ways to Define Your Brand

Brand. You hear it all the time—it’s right up there with thought-leader and synergy as one of the most overused buzzwords in the world of marketing right now. Google it and you’ll be served up somewhere in the neighborhood of 2 billion results. But your brand is so much more than a catch-phrase. And it’s […]

A Small Business’ Guide to PPC Marketing

Although PPC marketing isn’t new, we understand that as a small business, paid digital advertising may be new to you. Maybe you feel comfortable just printing ads and sending out a direct mailer (that’s OK, too). But considering that about 70 percent of Americans now regularly buy products online, you simply cannot miss out on […]