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5 Time Saving Blog Ideas

Even the most seasoned of writers has struggled at some point or another with coming up with blog content that is fresh and inspiring. You’re not alone. But that blog is beckoning — and you’ve seen the statistics. Over 80% of consumers in the US trust the information and advice they read on a blog. […]

How to Make Video Content a Successful Part of Your Marketing Strategy

In our previous blog post, we established that video isn’t the future of content marketing… it’s the right now of content marketing. With Facebook and Snapchat each boasting more than 8 million videos views per day, it’s time to know how to make video content a success in your overall marketing plan. But how? Here […]

What Does a PPC Management Company Do?

Pay Per Click (PPC) is a form of internet advertising where the advertiser “bids ” on specific keywords for the best placement in the “sponsored listings ” section of pages, most commonly found on search results pages, either on the top in a shaded box or to the right of the search results. A¬†PPC management […]

Beginner’s Guide: Why Hire a PPC Management Company or an SEO Firm?

Learn the major differences between a PPC Management Company and an SEO Firm If you are new to the world of Internet Marketing, then some of its concepts may be difficult to understand. Take for example PPC (pay-per-click) and SEO (search engine optimization). Most new business owners quickly catch on to the idea that they […]

Increasing Website Conversions with a PPC Management Company

Website conversion, the process of turning visitors into customers, is essential to all online businesses. Pay-per-click campaigns get your product or service noticed on search engines like Google, whose AdWords program remains the most popular pay-per-click ad service, but getting visitors to buy is the true challenge.

An effective PPC management campaign takes into consideration what your prospective customers are looking for, and how they search for what they want and need, to increase your website conversions.

Three Things to Consider if You’re Thinking of Hiring a PPC Management Company

Chances are you’ve heard quite a bit about PPC management. Maybe you have already begun a Pay-Per-Click campaign like Google AdWords but are unsure whether you need expert assistance. There are several questions business owners should consider when hiring an online marketing agency to do PPC management.