Improved ROI, Low Cost – Thanks SEO!
How will you spend your marketing dollars in 2012? If you are in-line with Fortune 500 companies, then your spending will shift to social media, SEO, an increase in funding for your email marketing campaigns and the addition of mobile marketing. Does this mean abandon your print marketing and direct mail completely? That answer will depend on how your 2010-11 numbers have been doing. If print and direct mail have been working, then keep them, but by 2013 you may feel a little left behind as these methods are being antiquated by a push to all-web-campaigns. Low cost, maximize results; that’s what internet-based marketing campaigns provide and that means tighter cost control, improved ROI and increased efficiency.
SEO and Mobile SEO is King
What will be the driving trends in 2012? In this tumultuous economy, consumers now treat the internet as a staple utility and cable television as a luxury. This points to television advertising campaigns dropping and those funds being put into better SEO for online campaigns. The same is true for B2B. If you want to reach someone nowadays, the best way to do that is through online means. Websites, emails, texts; they reach your customers in their home, their car, and the office. Web-based campaigns also produce faster results that are easy to quantify directly.
In 2012 more advertising dollars will be spent on social media marketing than ever before. Why social? The biggest reason for increasing social media marketing budgets is the near eradication of lost opportunities. The internet is on 24/7 and if you are a B2C or B2B, your customers are online. With the right SEO, web presence and social media campaign, your customers will always be able to find you or find out about you. No other type of marketing makes that possible.
Proven Results? Yes, Please.
Expanding social media and digital marketing in 2012 means ditching print and spending on amazing SEO – this means SEO with proven results. This means, not SEO that is from a fly-by-night, but from a professionalthat knows how to integrate SEO with social media and has developed strategies that produce measurable ROI, increased traffic and lead generation. Marketers are aligning their objectives and allocating their dollars with high powered SEO because social marketing and SEO have become so tightly woven that they are now inseparable.
Print marketing is nearly extinct and with new marketing tactics in mobile search and organic placement, SEO has become the new go-to venue. In-house SEO can no longer sustain the demand in 2012. Only a professional SEO business has the ability to execute the mid-sized and large-scale campaigns that will be needed to compete in the upcoming year. If there was any question of how much to allocate to SEO, web and social media, then a good guide would be over 50% for 2012 and 15% more than that in 2013 with the addition of video campaigns.
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When a company decides to develop an internet marketing strategy, it is important for a company to utilize a professional internet marketing services company. When developing a strategy, the most fundamental marketing plan incorporates not only a company's existing client base, but also the prospective client base. For the purpose of simplicity, let us say the two companies in question target gender specific audiences.Read More»
Google has revealed a unique, new way to improve their search results with the feature “Google Instant ” . As of September 8, 2010, once someone begins to types a search query in Google, the search results automatically appear on the site, which change as you continue to type. This allows viewers to minimally type what they are looking for, saving the searchers approximately 2-5 seconds per search. For example, simply typing the letter “N ” in the search box, displays search results for Netflix. This strategy from Google has an internal intelligent component, which helps to predict what the searcher is looking for, based upon popular searches conducted in the past. While this is excellent tool for the user to take advantage of, companies now need to modify their internet marketing strategy to ensure that they will, not only maintain their relevance, but also so preserve their placement in Google search results.Read More»
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From enhanced lead generation to assisting its inside sales team, portable sanitation company Johnny on the Spot has gained multiple benefits from its investment in a site redesign and internet marketing services program.
Old Bridge, NJ (Vocus) July 30, 2010 — When portable sanitation company Johnny on the Spot decided to invest in a new website in 2009, they knew it would be a leap of faith ‚Äî hoping that their largest to-date marketing expenditure would pay off in increased traffic. One year later, they've gained an increase in qualified visitors and much more.
“We went from a very simple site to a more sophisticated, more visible web presence, ” explains Marvin Hyer Jr., the company's marketing coordinator. “It definitely changed the game in terms of our positioning and how we interact with potential customers. ”
The company's new site, launched in July 2009, was a significant change from its predecessor in terms of appearance and functionality. Says Hyer, “The redesign was very different ‚Äî not only for us, but for the entire industry. It was much more advanced than anyone else was doing at the time. ”
Johnny on the Spot worked with internet marketing services company CMDS, a Middletown-based online marketing agency. “Site design was very important to us, and CMDS delivered exactly what we needed. Our business is all about being in the right place at the right time, and the updated site made it much easier for customers to not only find what they needed, but also to reach out to us. ”
CMDS also educated the company on the importance of using Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to make the new site as effective as possible. “Two months into the new site, we saw a dramatic increase in the number of qualified leads, ” says Hyer. “Fairly quickly, we could see we were definitely more visible online. ”
Year-over-year analytics show tremendous increases in site traffic ‚Äî including a nearly 58% boost in visitors, according to CMDS creative director Christopher J. Mulvaney. “The combination of the site redesign and an online marketing program allowed us to drastically increase Johnny on the Spot's lead production through the website. ”
Reports show 143 leads generated in June 2010 ‚Äî in a single month, reaching close to what the site generated in the entire six months prior to the relaunch.
Says Hyer, “The Internet is now our dominant lead generator. We've seen a definite impact on our bottom line. ”
The site has quickly become a favorite among the company's inside sales representatives. “It's a great supplemental sales tool, ” explains Hyer. “The reps can direct customers to particular areas on the site and show callers exactly what they're talking about to help them choose the right product. ”
The site's more sophisticated design and robust functionality also helps to reinforce the company's brand positioning. “The website conveys Johnny on the Spot's market positioning as a premium solution, ” Hyer says. “It was a major component in our repositioning, and has done a good job attracting the attention of our target audience. ”
But the company knows it will take continued efforts to maintain the site's high levels of ROI. For example, Hyer has recently worked with the CMDS team to add a blog to the site, as well as a section on special events. By keeping content fresh, “we can maintain the visibility we need to be found online, and to keep a steady flow of qualified leads coming our way. ”
About Johnny On The Spot Johnny On The Spot, Inc. (JOTS) began in 1957 with septic pumping, and added portable sanitation units in 1970. Since that time, “The JOTS Difference ” has produced one of the nation's most progressive providers of portable sanitation units with the constant introduction of state of the art facilities, specialty equipment such as luxury, ADA compliant and high-rise units, and the development of service vehicle specifications which are now considered the industry standard nationwide, among other innovations. Johnny On The Spot (www.johnnyonthespot.com) is headquartered in Old Bridge, N.J., and can be reached at (732) 721-3443.
About Internet Marketing Company CMDS CMDS is an award-winning online marketing agency, iinternet marketing services and search engine optimization. To learn more, visit www.cmdsonline.com or call (732) 706-5555and dedicated to generating leads for businesses. Services include website design, online advertising,
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