{The Looking Glass}Apr
15
2013
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Ever wonder where most people click when using google?
Below is an example of how important it is to be at the top. Using ppc or paid search in google is a great way to put your company at the top of Google for the ideal key phrases you would like to rank for. It doesn’t just end there though. A lot of careful decisions need to be made in order to spend dollars wisely and gain conversions.
Heat Map of Google
Feb
08
2013What is responsive web design?
Provide an optimal viewing experience
2013 is predicted to be the year of responsive web design. But what does that mean? Most of us know how over the past few years, the way we access websites has changed dramatically. While in the past, the majority of a website’s visitors would access a site from a computer, now a staggering number are coming from tablets or smartphones. Instead of designing websites (or mobile apps) that are specific to a device or platform, Responsive Web Design allows you to create one website that determines the resolution of the device it is being shown on, and adjusts the site accordingly.
The goal is to provide an optimal viewing experience—easy readability and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices. We use CSS techniques and design principles, including fluid grids, flexible images, and media queries to deliver a quality experience to your users no matter what size their display.
Is your business (and website) ready for this dramatic change?
According to a recent study by Google:
- 94% of smartphone users have searched for local business information
- 57% of smartphone users wouldn’t recommend a business with a website with a poor mobile experience
- 40% of those people turned to a competitor’s business after a bad mobile experience
The time is now to upgrade your site. Be Responsive!
Jan
15
2013Follow the flow to more sales from online marketing efforts!
Let us help you set up the perfect system high conversion website lead generation. Check out this infographic on lead generation!
Easy, right? Fill out the form below and let us help you get started!
Jan
15
2013Five ways we measure the success of our online marketing campaigns
The success of your marketing effort cannot be determined without data. The web leaves a comprehensive electronic trail, with a rich history of statistics to review and evaluate. Here are five ways CMDS will measure the success of online marketing campaigns:
1. Do a “before and after” traffic comparison
Comparing the number of visitors to your site before and after the implementation of your campaign is the first step in how CMDS evaluates campaign success. Web tracking tools like Google Analytics provide detailed reports that allow CMDS to determine what percentage of your traffic is organic, referral-based, and direct. An increase in organic traffic is one of the most desirable results of an online marketing campaign since users are most likely to visit – and most likely to trust – sites listed at the top of non-paid search engine results.
2. Gauge visitor loyalty by number of repeat visits
Once visitors land on your site, it’s essential to provide them with content that not only satisfies their immediate needs but also compels them to return in the future. CMDS achieves this by incorporating your top keywords and key phrases into relevant web content that is frequently updated and expanded. A successful online marketing campaign can solidify your site as an educational resource for your industry, bringing a steady stream of repeat visits.
3. Analyze P.V.S./P.V.C. (Page Views to Subscriber/Page Views to Conversion) statistics
Web visitors want to find the information they need as quickly and easily as possible. The less they have to search, the more likely they are to complete one of two desired behaviors: supply their contact information via an online form (subscribe) or complete an online purchase (convert). A decrease in your P.V.S. or P.V.C., along with an increase in your subscribers or conversions, is an indicator of a successful online marketing strategy.
4. Determine if the number of subscribers/leads generated via your site has increased
When visitors respond to calls-to-action on your site by subscribing to your newsletter or special offers email, they provide you with valuable marketing data that allows you to contact them regularly about appropriate products and services and to build an ongoing relationship. If you see an increase in subscribers or leads, your campaign is driving qualified traffic to your site.
5. Calculate the number of conversions and their profitability
An increase in the number of visitors that become customers is one of the surest signs of a successful online marketing campaign. The next step in further improving your results is evaluating the cost associated with each conversion and determining your ROI to ensure you are profiting from your efforts. Measure the success of online marketing campaigns and you can continue to fine tune your results!
Jan
15
2013What CMDS Online Marketing Agency Guarantees
You will LOVE our service
CMDS prides itself on the outstanding service we offer to all our clients, regardless of project size. If you are working with CMDS, you can expect that our dedicated team of professionals will go out of its way to answer all your questions and walk you through each step of the project.
You will LOVE your new online presence
CMDS is award-winning design. Our passion for unique, functional, and eye-popping creative keeps us three steps ahead of the industry standard. The result: a completely distinctive online presence that engages visitors the instant the enter your site.
Your bottom line will LOVE our marketing results
Bottom lines love CMDS! Why? We’re able to translate our deep marketing expertise and 10 plus years of experience into measurable results for your business. Our goal is to overwhelm your sales staff with qualified leads from your website and our online marketing efforts.
You’ll wonder where we’ve been all your life
Our clients love CMDS because of our dedication and passion to their projects. Our goal is simple: CMDS wants to become your “in-house” marketing department – your go-to resource for any marketing needs, both digital and traditional. Our service, our design, and our marketing make CMDS a vital business partner for your company’s growth and profitability.
“CMDS is top notch. I’ve personally worked with and recommended their work many times never to be disappointed. Chris’ continual expansion of knowledge and expertise not only in web design, but how to effectively market your business is extremely value adding. He brings a professional edge I don’t see too often in this industry. I’d highly recommend Chris and his company to anyone.” – Shawn Winters, CTO of Gristedes
Learn how we measure the success of online marketing campaigns.
Aug
06
2012Middletown, NJ & Philadelphia, PA (July 23, 2012) – United Fitness recently went the extra mile on its new website by hiring CMDS (http://www.cmdsonline.com/) of Middletown, NJ, which specializes in Internet marketing services and web design, to design and launch a website (http://unitefitnessdecathlon.com/) for its Unite Fitness Decathlon.
Unite Fitness has reinvented the traditional decathlon as a complete test of your heart, muscle and mind in one race. The Unite Fitness Decathlon or UFD is designed to challenge all fitness elements: stability, endurance, strength, conditioning and athletic power with 10 fitness challenges spanning a 10 kilometer (6.2 miles) trail run in Philadelphia’s Wissahickon Creek Park.
The purpose of this friendly competition is to inspire people to train better by integrating all aspects of fitness with nutrition, friends and even their pets, into one healthy lifestyle.
“We felt that CMDS was the right partner to create a presence and branded identity for our decathlon and to ensure that we reach the right audience and make a strong impact,” said Gavin McKay, Head of Unite Fitness.
CMDS offers website design to help clients attract their audiences with a look that’s striking and engaging. To get the most out of a particular website, they offer SEO services to ensure optimum search engine ranking so they rise to the top for greater visibility.
To date, CMDS has built its business around the consumer packaged goods, real estate, construction, healthcare industries and others.
About CMDS:
CMDS is an award-winning full service marketing agency, web design company, and SEO agency dedicated to branding businesses. Headquartered in Middletown, NJ, CMDS has been offering superior services including website design, online advertising, marketing services and search engine optimization since 2001. For more information, contact Christopher Mulvaney at (732) 706-5555 or visit the CMDS website.
May
07
2012On April 24, 2012, Google released the Penguin update. As a NJ SEO agency, CMDS knew the update was on its way, but we did not worry. The penguin update was meant to detect web spam and black hat SEO techniques. As a white hat SEO agency, we knew the updates would probably help rather than hinder us. Sure enough, now over a week later, we have observed our sites and our clients’ sites, and not only are they okay, but they are actually benefiting from the update!
Were you or your clients affected by the update?
As a NJ SEO Agency, we stay ahead in the industry and have been reading the industry blogs and news on the aftermath of the update, and we found that many websites took a serious hit from Penguin. One person said their traffic was down 50% since the update, and another said their site went from being ranked in the top 10 for over 30 of their targeted keywords to being in the top 10 for only 1 of the keywords and being ranked 35 and over for the rest. Other SEOs said that their clients’ sites were down in both traffic and keyword ranking. There were many more complaints and instances of these kinds of cases, but the update only hit sites like this for specific reasons.
Why CMDS Clients Were Helped Rather Than Hindered By Penguin
The Penguin update targeted “webspam” consisting of:
- keyword stuffing
- link schemes
- cloaking (sneaky redirects and doorway pages)
- duplicate content
The above “webspam” practices are black hat techniques that we never endorse, and we never use these techniques for our clients. This is why our clients were not hurt by the update. The reason that our clients started ranking better after the update is that some of the higher-ranking websites must have been using instances of the above techniques. We have even seen that some of our clients’ competitors that were ranking very high before the update are now ranking lower than our clients, and even ranking lower than some of their other competitors.
We always avoid keyword stuffing and duplicate content. We do this by constantly producing fresh, high-quality content, and we let our keywords go throughout the content naturally while making sure they are not overused. We never use sneaky redirects and doorway pages because we aim at ranking for the actual relevant pages. We never use link schemes; instead we build high-quality links for clients ourselves.
The Penguin Update Moving Forward
The Penguin update is great for a white hat SEO agency like ours because our clients will only do better from our work as we move forward. We are looking forward to seeing even more improvement after this update as we move through the month of May. Honestly, even though many people are complaining about the update, we welcome the update and further updates that help white hat SEO agencies and hinder black hat SEO agencies. We will continue to do what we do, and we are happy that the update was beneficial for us and for our clients.
If you would like to contact CMDS to find out more about our services, call us at 732.706.5555 or visit our website.
Apr
23
2012Outbound marketing is the traditional way of doing marketing. This is textbook marketing that people learn from school. In this method of marketing, the marketer seeks out the potential customers. To do this, he uses traditional methods such as giving out flyers, making cold calls, posting advertisements in the newspaper, TV advertisements, public relations, trade shows, email marketing, text marketing and radio advertisements.
These are but some of the ways that an outbound marketer attracts the customer’s attention. The aim is to create brand awareness and brand recognition on the client base. The method is more proactive. It advertises to people who do not necessarily seek for the brand.
The result of this kind of marketing is usually quick. Since the business is not waiting for the customer to find them, they are taking steps to locate their clients. This means quick boost of sales for the company. On the downside though, not all companies can afford to post ads on the local dailies or promote their products on TV commercials. The cost of promoting through outbound marketing means can be prohibitive depending on the methods chosen. But the rewards can be commercially satisfying, if done right.
Inbound Marketing for the Internet
Inbound marketing is the new method of marketing brought about by the internet. The thrust of inbound marketing is to get found by potential clients. This means doing marketing efforts that will attract people who seek out the information, products or services they provide.
Inbound marketing is more concerned with the quality of information they are giving out. People who already have the mind set to look for products they are selling will come to their website due to the excellent information and content they are providing.
Inbound marketing levels the playing field. It does not require spending huge amounts of money for advertisements to be found. Marketers do the inbound marketing by blogging, guest posting, search engine optimization, social networking such as Facebook and Twitter and video posting. This method of marketing follows by the rule that ‘content is king.’
Optimized Inbound Marketing
A website that is properly optimized for search engines and contains informative and helpful content will most likely get inbound traffic from visitors seeking the information it provides. Visitors will frequently visit a site that provides them value. For instance, a website that helps people find the best travel deals will attract a huge number of visitors compared to a site that aggressively promotes a product.
As more traffic comes in, the ranking of the website will also go up. This means the site will be on the first page of the search engine results. When this happens, more and more people will be able to visit the site. This method of marketing is less expensive compared to outbound marketing. However, it might take a while to build a website from scratch and optimize it so visitors can find it. Also, maintaining a blog or website requires a huge amount of time. To be able to get excellent results in marketing, the best method to adopt is to do both outbound and inbound marketing at the same time.
Apr
19
2012At its core, inbound marketing is an enlightened and 21st century method of acquiring business. Rather than playing a numbers game or the law of averages where huge swaths of time and resources are wasted trying to sell to people who have absolutely no interest in the product by bugging or spamming them enough, it is about becoming available and of service to those one wishes to do business with.
For example, if someone writes an eBook, polishes it up, edits and formats it and then sets up a dedicated webpage to promote that digital product they can try outbound marketing techniques like spamming people’s e-mails, forums, chat-rooms, and whatever else shooting for that enormous number of views or clicks required to make a few sales.
Social Networks and Inbound Marketing
Or they could take advantage of social networks and social media like blogging and become of use to the genre of readers the book is targeted towards. Of course within the blog page will be links leading to the eBook which people can click on. The chances are going to be much higher to make a sale because everyone checking out the webpage in the first place chose to go there on their own and are already intrigued.
The author could fill the blog with pertinent content of interest to those readers and simultaneously make good use of search engine optimization.
No Hard Sell Marketing
Most consumers are tired to death of hard-sell marketing. It comes at them unannounced along every roadway, Television/Radio commercials, pop-up ads and on and on. Studies show that contemporary minds are shutting off and becoming unresponsive. Instead it is about generating interest through content that brings them in.
Inbound marketing is becoming the preferred method, and the best news is that it is far cheaper than its traditional counterpart.
Inbound Marketing and eBooks
Major eBook retailers didn’t have to push the idea of an eBook down any throats. There were no cold calls involved. All they had to do was provide a service to the innumerable people who were already interested and ready to take advantage of it and they all came flocking.
Blogs are quickly becoming the micro-corporations of the digital world. Inbound marketing goes hand in hand with them. Through content management systems and search engine optimization, with little up front capital anyone can set up their own blog and with dedication become successful without having to ask a single person directly to purchase a single thing. All that is required is time spent engaging in social media, being consistent with content, and recognizing that consumers are no longer going to be passive recipients of mindless marketing messages.
Because Inbound Marketing truly works at reaching a mammoth amount of targeted potential customers, and there is already interest established without a pitch, it is now an essential component that cannot be denied.
The first step is creating a “hub.” Fill it with content and optimize search engine techniques, then provide a free service or valuable information and the sale is already near completion.