{The Looking Glass}

CMDS Is Looking for a Digital Marketing Manager

If you’re looking for a fun, creative, and challenging career, we’re looking for you. (note: This full time on-site position will only be awarded to the most qualified candidate with marketing agency experience or client-side digital marketing experience.) Be a part of our marketing machine and help us change the way people experience brands on […]

4 Tips to Make the Most Out of Digital Marketing for Luxury Brands

Luxury shoppers, like everyone else on the planet, are spending more time than ever before online, and on their mobile devices. Luxury brands are taking note — brands that once shied away from the digital landscape, assuming it was only the realm of brands seeking to appeal to the unwashed masses, are finally recognizing the […]

25 Questions You Should Be Able to Answer Before You Write a Website Development RFP

It’s time for a website redesign. Which means it’s time to write a website development RFP to submit to potential vendors so you can select the best team for the job. But wait! Before you come up with a lengthy list of questions for prospective suitors to respond to, you’ll need to ask yourself (and your company) […]

5 Time Saving Blog Ideas

Even the most seasoned of writers has struggled at some point or another with coming up with blog content that is fresh and inspiring. You’re not alone. But that blog is beckoning — and you’ve seen the statistics. Over 80% of consumers in the US trust the information and advice they read on a blog. […]

Want to Know What Your Competition is Doing on Social Media?

By now, every business owner knows his or her brand needs to be on social media — but that doesn’t make navigating the ever-changing ecosystem that is social media marketing any easier. Wonder what your competition is doing on social media? And how they’re doing it? Enter Social Media Examiner. The world’s largest resource for […]

How to Write an RFP for Website Development

The good news: your company is getting a new website! The not-so-good news: you need to find a website development company. You’ve been tasked with asking for and compiling a ton of information to evaluate and compare several potential website designers. In other words, you’re in charge of writing an RFP for website development. The truth […]

5 Reasons Why You Should Update Your Facebook Business Page Photo

Update Your Facebook Business Page Photo to Make a Good First Impression Having your company be present on Social Media simply isn’t enough in today’s marketing world, especially when it comes to Facebook. Instead of your business being “present”, why not be relevant? When your business is just “present”, you are ordinary, you are standard, […]

How to Make Video Content a Successful Part of Your Marketing Strategy

In our previous blog post, we established that video isn’t the future of content marketing… it’s the right now of content marketing. With Facebook and Snapchat each boasting more than 8 million videos views per day, it’s time to know how to make video content a success in your overall marketing plan. But how? Here […]

Why Video Should Be a Part of Your Marketing Strategy

This time next year, you might just be watching this article instead of reading it. Video has quickly become one of the most effective ways to reach consumers where and how they want to be reached. And it’s not hard to figure out why. With technology changing by the nanosecond, consumers have higher expectations than […]