{The Looking Glass}

6 Common Social Media Marketing Mistakes That Our Consulting Firm Sees Startup Businesses Make (and What to Do About Them)

While some brands thrive online, others (commonly startup businesses) are still trying to figure out the best way to leverage this power tool. Savvy businesses tend to have a good understanding of the accepted rules on what to share and when, but even then…they make mistakes. From epic fails to viral successes, our startup business […]

Instagram for Business: So Much More Than Selfies

Instagram recently launched additional functionality and insights for brands on social media. Instagram for Business, which made its debut almost a year ago now, allows companies to create a professional profile on the popular social network and leverage analytics (among other cool features) within the application. Have you upgraded to a business profile yet? If […]

Ask These 3 Questions Before Hiring a Social Media Agency in NJ

Oh, social media, how you’ve changed in the last decade. Today, it seems nearly impossible for businesses of all sizes to exist without Facebook fans or Instagram followers. But with so much social chatter, where can you find an awesome social media agency in NJ that can get your brand into the upper echelons of […]

6 Business Blog Mistakes to Avoid at All Costs

As a critical part of any digital marketing strategy, business blogs can build some serious buzz for your brand. They have revolutionized the way brands connect with customers and are extremely important for search engine optimization. But if you use them the wrong way and end up on the wrong side of the blogosphere, you […]

What Makes a Great Facebook Ad? 6 Simple Social Media Marketing Tips

For small- and medium-sized businesses, simply posting on Facebook is just not enough anymore, especially for those just getting started on the social giant. Whether your business goals are to boost brand awareness, increase sales, encourage action or drive website traffic, Facebook Ads can help you get there. But, like most marketing efforts, there’s an […]

How PPC Marketing Can Build Brand Awareness

Do you use PPC marketing to promote your business? You should. And here’s why. Your customers are looking for solutions on search engines, like Google. You’ve probably heard that you need to show up on one of the top five pages of search results because people rarely click on the results beyond the fifth page […]

Is It Time for Marketers to Give Up on Facebook?

In today’s packed social landscape, it’s harder than ever to get your brand’s message across on Facebook. Some days, it seems like organic reach is on an inevitable death spiral. With each new algorithm update from Facebook, it gets harder and harder for your post to find its way into your audience’s news feed unless […]

How to Succeed at Social Media Marketing

With more than 2 billion people with active social media accounts, social media marketing for business is no longer a luxury, it’s a necessity. And yet, there are brands that doubt the value of social media for their business. They question the need for a social marketing strategy because they struggle to determine how it […]

Trends that Will Define Web Design in 2017

Is your website still partying like it’s 1999? The start of a new year is as good a time as any to take a long, hard look at your company’s website to determine whether it’s still doing what it’s supposed to be doing for your brand. Is your site as functional as it could be? […]

Digital Marketing for Small Businesses: 10 Ways to Generate Leads in 2017

Is your small business looking for ways to generate leads in 2017? Set your brand up for success all year long by creating–and sticking to–a strategic digital marketing plan that helps you make the most out of your marketing efforts (and dollars). We’ve put together a list of tips and tricks to help you leverage […]