WEBSITE MAINTENANCE
& ENHANCEMENT PROGRAMS

Audience expectations will change over time, but so will your business. As you evolve, so should your website. Whether you’re adding new products, offering different services, targeting a new audience, or moving to a new location, regular web maintenance can help you adjust for those new value propositions. 

Update and upgrade so that your online presence stays dynamic. Besides, your competitors aren’t sitting still so why should you.

Any time you add new content to your site (part of routine maintenance), you’ll drive more traffic and increase search engine rankings.

The more you update your site, the more search engines, like Google and Yahoo, will come back to index your site. On the flip side, a site that is infrequently updated results in much lower rankings. And (gasp) if a search engine suspects your site has been infected with malware, they may even remove it from search results completely.

Your website needs to be well-oiled behind the scenes. Thankfully, many technical problems can be addressed during regular website maintenance. During web maintenance, you can catch and fix these issues. We’ll check for broken links, make sure navigation links are all working and test browser and device compatibility to make sure you don’t lose out on traffic. 

Regular maintenance will ensure that all components, like links, contact forms, images, payment functions and pages are working efficiently for the ultimate in user experience. Ignore your site and you could be losing valuable clients (and not even know it). Overall, it will result in a better user experience and support search engine optimization efforts.

If your brand currently utilizes digital marketing tools like Google analytics and social media, website enhancements can help to further streamline processes. Enhancements can help you track high-performance data, generate more content, improve user experience, and improve workflow while increasing site conversions, and of course, driving more traffic through search engine optimization!

And since marketing insights allow us the ability to display complex data in simple terms for both tech-savvy and nontechnical clients, our team is able to customize and communicate monthly action items enhancing your website, in a way that will generate results for your business.

Website hacks are a real risk. If you’re on the web, you’re at risk. Therefore, one of the most important reasons for maintaining a website is security. If security protocols are not updated, you could experience technical issues that result in website downtime, exposed user data and even compromised ROI. Whether it’s built on WordPress or another platform, regular website maintenance is vital to address these issues and ensure your entire site is backed up, current, safe, and secure.

Hands down, security is the number one reason that you should do whatever it takes to keep your site maintained. It doesn’t matter what content management system you use and it doesn’t matter if you use many plug-ins or have an online store, cybersecurity issues have become a day-to-day struggle for businesses. Just like a thief will look for a home with an unlocked door, hackers actively seek out old websites because they’re simply easier targets. They can serve ads on your website, delete pages, steal content and more.

If you are a tech-wiz and know how to handle this stuff, consider this a friendly reminder to backup your website and perform a malware scan!