Is website maintenance important for your site? The short answer is: of course it is.

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Did you know?

Security breaches on websites have increased by 67% over the past five years.


Keep the Wheels Turning

For so many reasons, a website is vital to helping you build digital brand exposure, stay relevant, and ultimately grow revenue. But, launching that website is only the first step. Unfortunately, just because you have a website doesn’t mean you can kick back and relax. Even the best cars need servicing. A website is no different. 

But, too often, many businesses assume that a great website design will deliver results with little follow-up needed. In reality, regular web maintenance is a must to not only keep your business running smoothly online but also to experience long-term growth. Whether it’s through system updates, security checks, or content management, we’ll help you keep your wheels turning.

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Why is Website Maintenance Important?

Website maintenance is a task that is often overlooked. But, it shouldn't be for so many reasons. Why? Glad you asked.

Looking for ways to improve your bottom line? In today’s ever-changing digital landscape, it’s vital to provide fresh, optimized content and imagery. Enhancing the user experience (UX) on your website means engaged visitors, more conversions, and even more revenue. A glitch-free user experience doesn’t stop there, it can also help to drive more traffic, and improve search engine indexing. 

If you’ve put off maintaining your business’ website for a couple years, chances are your site is not optimized for mobile devices. These days, although we shouldn’t even need to remind you, your website also needs to run smoothly on mobile. If your website has an old design or outdated theme, it may not display properly on newer versions of web browsers or mobile devices. Your site’s reputation as a valuable and relevant source of information could be tarnished if you’re presenting outdated content that users have to pinch and zoom in to read. Give them a fresh and exciting experience to keep them coming back for more! The better the user experience, and the more up-to-date your content, the more time your visitors will spend, and the more often they’ll want to visit.

Audience expectations will change over time, but so will your business. As you evolve, so should your website. Whether you’re adding new products, offering different services, targeting a new audience, or moving to a new location, regular web maintenance can help you adjust for those new value propositions. 

Update and upgrade so that your online presence stays dynamic. Besides, your competitors aren’t sitting still so why should you.

Any time you add new content to your site (part of routine maintenance), you’ll drive more traffic and increase search engine rankings.

The more you update your site, the more search engines, like Google and Yahoo, will come back to index your site. On the flip side, a site that is infrequently updated results in much lower rankings. And (gasp) if a search engine suspects your site has been infected with malware, they may even remove it from search results completely.

Your website needs to be well-oiled behind the scenes. Thankfully, many technical problems can be addressed during regular website maintenance. During web maintenance, you can catch and fix these issues. We’ll check for broken links, make sure navigation links are all working and test browser and device compatibility to make sure you don’t lose out on traffic. 

Regular maintenance will ensure that all components, like links, contact forms, images, payment functions and pages are working efficiently for the ultimate in user experience. Ignore your site and you could be losing valuable clients (and not even know it). Overall, it will result in a better user experience and support search engine optimization efforts.

If your brand currently utilizes digital marketing tools like Google analytics and social media, website enhancements can help to further streamline processes. Enhancements can help you track high-performance data, generate more content, improve user experience, and improve workflow while increasing site conversions, and of course, driving more traffic through search engine optimization!

And since marketing insights allow us the ability to display complex data in simple terms for both tech-savvy and nontechnical clients, our team is able to customize and communicate monthly action items enhancing your website, in a way that will generate results for your business.

Website hacks are a real risk. If you’re on the web, you’re at risk. Therefore, one of the most important reasons for maintaining a website is security. If security protocols are not updated, you could experience technical issues that result in website downtime, exposed user data and even compromised ROI. Whether it’s built on WordPress or another platform, regular website maintenance is vital to address these issues and ensure your entire site is backed up, current, safe, and secure.

Hands down, security is the number one reason that you should do whatever it takes to keep your site maintained. It doesn’t matter what content management system you use and it doesn’t matter if you use many plug-ins or have an online store, cybersecurity issues have become a day-to-day struggle for businesses. Just like a thief will look for a home with an unlocked door, hackers actively seek out old websites because they’re simply easier targets. They can serve ads on your website, delete pages, steal content and more.

If you are a tech-wiz and know how to handle this stuff, consider this a friendly reminder to backup your website and perform a malware scan! 

If you’re not sure how to make these updates, it’s important to find a trusted agency who can.

In fact, we know the perfect people…

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Did you know?

More than 80% of people expect a website to load in 3 seconds or less. We’ll help you get your site up to speed.

Be Part of the Evolution

Website maintenance, when done right, is a small investment that can potentially have significant returns. It’s no longer enough to just have an online presence—you must be a part of the evolution. 

At CMDS, we pride ourselves on our ability to bridge the gap between big ideas and small screens to create a superior interactive user experience! Whether you are a seasoned professional who understands the importance of a responsive, fluid and engaging website or you are new to the online game, looking to position your brand as a leader in your industry, CMDS has a solution that goes beyond the basics.

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Stay Ahead of the Competition

When it comes to building websites, there’s a difference between those who develop and developers. CMDS is trusted by great thinkers and the most well-known names in the business. When you need on-going website maintenance and enhancements after launch, you can trust in our in-house team to deliver. 

The structure of your website will determine what you need to maintain it. Our experts can help with anything from the smallest change to theme updates and more. We provide customized solutions for small websites (3-20 pages), medium websites (20-75 pages), and large websites (75+ pages), and offer monthly maintenance plans to put your web presence ahead of the competition and keep your site up and running 24/7 (stress-free).

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What are you waiting for?

Regular site maintenance is imperative to ensure that your website is up-to-date on desktop and mobile—not only for your customers but for your brand’s search engine rankings, too!

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Website Maintenance and Enhancement Programs for Forward-Thinking Companies

Most business owners understand the importance of having a website, but what some may not realize is that websites are no longer set-it and forget-it. Your website is a very important element of your brand. It requires upkeep and works best when it is frequently updated.

Ensure the best possible experience for your end-user.

Creating a visually stunning, mobile-friendly, responsive website is a great first step to let the world know about your business. If you want your business to grow and flourish online, you have to schedule in the regular upkeep, not only to keep existing customers happy and to boost search engine rankings but also to keep your site running smoothly (and safely).

Don’t just maintain it. Enhance it!

Enhance your site with monthly CMDS maintenance plans which include (but are not limited to):

  • Addition/removal/update of images, videos, products, staff profiles, job listings, regular specials, coupons and more, per client request.
  • Update of site content and implementation of blog posts as provided by client.
  • Removal and addition of date-sensitive information such as for events or copyrights.
  • Clean-up of overall navigation and site layout.
  • On-page and off-page (backlinks, marketing) SEO
  • Removal and correction of broken links to internal and external sites.
  • Malware removal and update WordPress core and plugins for security purposes.
  • SSL certification management.
  • Additional CMS support training.
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Jargon-Free Website Support

When you partner with CMDS, you’ll speak directly to our in-house experts. Our team will collaborate with your team. And we promise to keep it no-nonsense and jargon-free. This makes it easy to get the support you need.

Beyond website maintenance, is the ability to grow your web presence and attract your ideal clients with proactive thinking. CMDS offers a full range of digital marketing services to help you develop a powerful brand image, advertise strategically, and much more. And we do it all in-house.

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Investing in keeping your site up to date is investing in your reputation as a business.

Give us a call at 732.706.5555 to learn more about choosing the best website maintenance plan for your business!

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