Case Study


The Project

“Don’t Smell Like a Barnacle”

CMDS was contacted by lifestyle soap brand, Swell, when they were interested in bringing their brand (and company) to life. As a fully-funded start-up, Swell has a focus on handcrafted, organic soaps specialized for the surfer community. CMDS was ready to take on the task of brand and product naming, logo and brand development, product packaging and design, as well as the pinnacle, an amazing e-commerce website built within the Shopify platform.

CMDS is now excited to launch a complete digital marketing campaign to support the business, with a primary focus of driving sales through specialized target markets.


Swell had a vision that CMDS was able to bring to life! From naming the brand and its products, to designing the packaging and logos, CMDS feels just Swell about it all!

Swell Branding


CMDS leveraged their robust website design and development services to launch a Shopify store for the Swell brand. The store had a renewed focus on establishing the lifestyle brand, but also a key emphasis on site conversions and product sales. The proprietary e-commerce development process that CMDS utilized ensured that every element on every page was leveraging best practices from the ultimate e-commerce experiences.

Swell Branding
View more projects