| Corporate address | 265 State Route 34, Bldg 2 Colts Neck, NJ 07721 |
| Mailing address | P.O. Box 162 Middletown, NJ 07748 |
| Corporate address | 265 State Route 34, Bldg 2 Colts Neck, NJ 07721 |
| Mailing address | P.O. Box 162 Middletown, NJ 07748 |
Packaging Supplier
Halsted, an industrial packaging supplier that supports distributors with a broad catalog of products like bulk bags (FIBCs) and other packaging solutions, needed a modern website experience that made it easier for buyers to find the right products quickly and for internal teams to manage a growing catalog efficiently. CMDS redesigned the site with a usability-first approach, prioritizing the bulk bag catalog experience and backend scalability to reduce friction for customers and streamline ongoing updates
Halsted’s existing website had grown complex over time, resulting in too many clicks and a fragmented user experience. Customers struggled to navigate product information efficiently, particularly within the bulk bag catalog.
A major challenge was rethinking the bulk bag filtering system, which played a critical role in how users interacted with the site and how the backend would support future product growth.
CMDS rebuilt the site experience with a usability-first approach and simplified the underlying infrastructure. A major step was consolidating five separate plugins into one unified backend interface, creating a cleaner foundation for ongoing enhancements.
The new setup supports managing hundreds of products while keeping filtering functionality intact, paired with a lightweight, modern front-end experience.
The redesigned experience improved the way customers browse and filter products, while significantly reducing complexity behind the scenes. Halsted now has a modern website built for scalability, with product discovery and ongoing catalog management positioned to be faster and more sustainable over time.
This project showcases CMDS’s ability to deliver a packaging supplier website redesign that improves the customer experience while also simplifying the backend for scalable catalog management. It also demonstrates CMDS’s strength in solving complex, product-driven UX challenges, like filtering and navigation, without adding unnecessary technical overhead.
“Probably one of the best investments I have ever made was my investment in CMDS.”
Bill
President, Allport Cargo Services
