Entertainment

iPlay America

The Project

Get Inside the Fun!

iPlay America, a leading indoor amusement park located in Central NJ, came to CMDS after being challenged with a plateau in their growth. With an agency team at CMDS filled with local Monmouth County residents in their target demographic, CMDS was able to bring innovative ideas and marketing strategies to the table.

Web Design & Marketing

CMDS helped successfully redesign and develop the iPlay America website bringing into a feature-focused web presence focused on site conversions and allowing site visitors to "experience" the brand. CMDS functioned as iPlay's Agency of Record managing all digital marketing campaigns, online presence and helping to guide the overall marketing strategy for the brand in 2019 and 2020.

iPlay America Branding

Marketing Results


  1. Increased phone call conversions by 143% over 30 days through a combination of manual bid adjustments and strategic implementation of dynamic search campaigns.

  2. In an attempt to eliminate wasteful spend and improve the quality of leads, we removed low-performing keywords and reduced cost-per-click by improving ad quality and relevance. In doing so, we saw a 34% decrease in cost per lead over the course of 90 days.

  3. Grew birthday party traffic by 56% over 60 days by building and testing audience lists based on user behavior.

  4. Increased CTR in birthday party campaigns by 23% over 60 days by A/B testing ad copy and incorporating responsive search ads.

Client Praise

Thank you all for your hard work on behalf of our account over the last 18 months. I wanted to make it known how much we appreciated the effort executed by everyone at your company and we will always be grateful for your hard work and dedication. You are a tremendously talented group of creative professionals!

Jessica Schwartz
Vice President, Sales & Marketing, iPlay America

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