Meridian Health

Meridian Leadership Institute

Website Design & Development

Meridian Leadership Institute's website acted as an internal portal to foster collaboration and leadership development across the Meridian Health network. CMDS created a clean, user-focused site that featured:

• Program descriptions and workshop information


• Leadership and event registration problem-solving functionality


• Branded design in accordance with Meridian's professional standards

With this project, we improved access to leadership resources and boosted internal team activation. Thus, opening the door for future leadership development communication across the organization.

Paint the Town Pink

Website Design & Development

One of the high points of our portfolio, Paint the Town Pink was a breast cancer awareness campaign by Meridian Health that combined community outreach with storytelling and education about early detection. CMDS developed an extremely interactive microsite with unique features designed to encourage participation and support:

• Individual event pages for each of the participating towns, including custom town branding (e.g., "Pinkson" for Rumson)


• Video testimonials from breast cancer survivors


• Event calendars, local partner highlights, and early detection resource guides


• Lead generation from mailing list sign-ups and partnership submission forms

This campaign served as a model for community-based healthcare outreach, demonstrating the effectiveness of web experiences to inform and empower local communities.

The Results

From leadership development internally to regional awareness campaigns, CMDS helped Meridian Health realize measurable engagement through tailored digital solutions. Our strategic, user-driven approach to healthcare digital marketing empowered:

• Improved internal communication and workshop attendance


• Increased public health program engagement with communities


• Amplified brand consistency across social media platforms as the system transitioned to Hackensack Meridian Health

Value for CMDS

Our collaboration with Hackensack Meridian Health points to the worth that CMDS brings to enterprise healthcare systems—combining creativity, clarity, and conversion-driven design. From launching a community event to developing employee leadership initiatives, our healthcare digital marketing campaigns are designed to scale impact and drive long-term growth.

Frequently Asked Questions (FAQs)

What are the best digital marketing strategies for healthcare organizations?

Successful strategies often include responsive website design, program-focused microsites, SEO optimization, and integrated registration or lead capture tools. These elements help healthcare systems better communicate with internal teams and external audiences while reinforcing their brand and mission.

How can healthcare digital marketing improve patient and staff engagement?

By creating intuitive, well-structured digital platforms, healthcare organizations can improve how patients access information and how staff engage with leadership programs. Platforms that support clear communication, easy event signups, and educational storytelling often see higher levels of participation and trust.

Why is website design important for healthcare and pharma companies?

A professionally designed healthcare website helps establish credibility, improve user experience, and ensure consistency across branded programs. Whether targeting internal leadership development or external awareness campaigns, thoughtful design can make information easier to find and act on.

How do healthcare systems use digital campaigns to promote awareness?

Digital campaigns are used to amplify community health initiatives, share educational resources, and personalize outreach. Campaign-specific microsites—especially those tailored to local audiences and featuring interactive or story-driven content—can significantly increase awareness and participation.