The Project

Reinventing an established business for a new niche

BioSurance came to CMDS when they were faced with a new evolution of their business. As a commercial insurance provider, J.A. Faccibene & Associates, Inc, they had operated for over 30 years, always having a significant niche in biotech, pharmaceuticals and life sciences. When it came time to create a new sub-brand, they turned to CMDS to assist with the entire branding initiative, from name creation to logo development, messaging guidelines to a brand-new website.


CMDS helped develop the new corporate brand name, BioSurance, and developed the new brand identity, including logo, tagline, and messaging / creative guidelines.

BioSurance Branding

Web Design & Development
CMDS worked with BioSurance to develop a brand-new website from the ground up. CMDS created a design that resonated with their target audiences of bioscience professionals. Additionally, CMDS' team of copywriters helped to craft the language that bring life to the new property. The new WordPress website was developed to create a seamless user experience meant to convert new prospects and leads.

BioSurance Branding
View more projects