East Coast Power Systems

The Challenge

40+ Years of Reliable & Custom Nationwide Power

The electrical equipment manufacturing sector often struggles with websites lacking compelling storytelling, usability, and mobility. East Coast Power Systems needed a digital transformation that would mirror the ingenuity of its products—specialty panelboards, switchgear, and power distribution equipment. CMDS implemented a content-driven design approach that:

• Applied user-friendly design elements to reflect their industry


• Utilized a visual hierarchy that facilitated navigation and highlighted key services


• Included engaging drone video to establish trust and highlight their facilities

By working closely with a multigenerational leadership team, CMDS created a process that respected the company's legacy while embracing digital growth.

The Solution

Future Proof

To support long-term performance and scalability, CMDS built the site on its own proprietary WordPress theme that was custom designed specifically for B2B companies. Technical highlights include:

• Custom WordPress CMS with full content editing capabilities


• Mobile-first responsive design for top-class performance on devices


• Optimization for page speed and quick load times


• Google Analytics integration to provide actionable traffic insights


• Mailchimp integration to support email marketing


• SSL encryption and secure forms to protect user data

The final outcome allows East Coast Power Systems to expand their online presence, increase content, and prepare for future campaigns.

The Results

The new East Coast Power Systems website establishes the company as a modern, credible, and innovative force within its industry. This positions them as leaders and enhances their brand reputation. The website also functions as an omnichannel resource, facilitating brand-building, customer education, and lead generation.

The new site provides an enhanced user experience for engineers, contractors, and partners. It acts as a strong foundation for future digital marketing campaigns, thereby supporting the company's continued growth and success.