3PL
When third-party logistics leader NRS, Inc. aimed to make a memorable mark in their Red Bull Arena suite, they called on CMDS for an epic brand activation. Our designers built an unparalleled environment that went beyond design. It was an impactful demonstration of 3PL brand marketing at work.
The suite lacked personality and didn’t reflect NRS, Inc. as a presence within the space. They needed an environment that would mirror their innovation and leadership in industry. They partnered with CMDS to create a physical embodiment of their brand that clients and partners would remember.
To meet the challenge, CMDS employed an aggressive 3PL brand-building strategy. Customized wall graphics told the NRS story—incorporating their collection of trucks, corporate history, and a noble visual identity. Every surface was utilized effectively.
We even transformed a bare closet into the back of a NRS truck, complete with realistic detail. The clever detail elevated the space and made the brand's logistics history come alive in a tangible, experiential way.
The campaign demonstrates our expertise in 3PL branding solutions—transforming structures to brand assets. It confirms CMDS's ability to create stimulating B2B marketing moments that generate visibility, build engagement, and tell compelling stories across all touchpoints.
“Probably one of the best investments I have ever made was my investment in CMDS.”
Bill
President, Allport Cargo Services