Capture the attention of your target audience and increase engagement with video advertising.

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A well-crafted video ad has the power to ensure viewers take action.

Video is Changing How Brands Interact

There is no denying that video has secured its place as a “must” in every strategic marketing mix. Brands can no longer afford to ignore video because it is “too expensive,” “too hard,” or “too intimidating.” Between video advertising, video content, vlogs, Instagram stories, live video and other emerging uses, video has become the largest, most consumed digital messaging medium today.

As a powerful way to engage with customers across a number of devices, video advertising allows brands to build strong engagement and connect with their audience, anytime… anywhere. Whether it’s a complicated service that’s difficult for customers to understand by text alone or showcasing a new product in action, video advertising can help create buzz, spark interest that drives leads and establish brands as industry experts.

At CMDS, we develop and produce strategic, yet edgy, video ads for some of the coolest enterprises and startups around. We work closely with brands to fully understand their products and services. We find out what their target audience is searching for, evaluate where they are spending their time online and how, then translate that into clickable messages through smart, strategic, compelling video ads that impact your customers.

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Pro Tip!

80% of consumers believe video is helpful when making product purchasing decisions

Here, There Everywhere

Now, more than ever, video advertising is a critical element for any brand’s overall content marketing strategy. Millennials are changing the way companies need to communicate with customers. Successful marketers need to adapt their strategy to how Millennials are consuming information – and that means video.

Online Video Consumption Facts

  • 45% of people watch more than 1 HOUR of video on Facebook every week
  • Internet video traffic made up 69% of all global consumer Internet traffic in 2017.
  • 76% of Millennials follow brands on YouTube
  • More than 500 million hours of video are watched on YouTube EVERY DAY

Leveraging this shift towards digital video consumption should be every brand’s number-one marketing imperative. Whether in-stream or in-banner, strategically positioning video advertising campaigns across platforms such as YouTube, Facebook, Instagram, Twitter, LinkedIn, and Snapchat will drive brand awareness and revenue for your company.

Video Advertising Works

  • Marketers who use video grow revenue 49% faster than those who don’t
  • 51% of marketers say video ads have the highest ROI
  • Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • After viewing a video, people are 64% more likely to PURCHASE

Plus, they work well in just about any industry, including media & entertainment, manufacturing, communications, technology, public services, financial services, healthcare, retail, food & travel, fashion and local businesses. While some businesses are already leveraging the power of video ads, many aren’t using it to its fullest potential.

Just creating a video advertising isn’t enough. With a maximum of 60 seconds to get your message across – and sometimes as little as FIVE SECONDS – creating a tight, compelling video ad is essential. In many cases, you don’t even have the benefit of sound to help convey your message. To effectively capture your customers’ attention before the dreaded “skip” button appears, invest in professional video ads and see the results in your bottom-line.

Don’t worry, we won’t let you get left behind.

Did You Know?

58% of customers think companies with product/service videos can be trusted.

Our Creative Process

Every video ad campaign we work on requires a customized creative process. Whether you need a one-off ad or an entire campaign, each approach is tailored to fit your brand’s message and ultimate goal.

Brainstorming You need a video? Hey, we love creating them. We always start with a brainstorming session to fully understand your project goals. Then we’ll take that information and deliver a proposal outlining all the project details. Once approved, we’ll be off and running!

Creative Our in-house team collaborates to review all your video advertising goals and talk next steps. This is where we’ll discuss your audience, brand voice, script, storyboard, music, overlays, etc. to help your campaign come to life.

Production This is where the magic happens. We’ll slice, dice and sweeten the ad until it’s complete with a clear, concise message that meets your ultimate campaign goal.

Optimize Time to grab some popcorn and enjoy the show. But don’t worry, our experts will still be working hard in the background to make sure your ads are being served to the right audience in the right channels at the right times.

Lights. Camera. Action.

Video advertisements have the power to capture the attention of your audience and convey your message in a way that no other static ad can grasp. Let us help you get the most out your marketing dollars.

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Did You Know?

Video advertising is booming. Because it works. 70% of marketers say video is the most effective medium for driving conversions.

Common Questions and Answers About Video Advertising

From pre- to post-, our cutting-edge video advertising process uses only the most creative minds and latest technology around. Scan through the questions below and then call us at (732) 706-5555 with any other questions.

Ahh, the quest to find the perfect length for a video. It’s probably our most commonly asked video ad question. Video ads should have a maximum length of 60-seconds, but many formats only allow 5-15 seconds before they can be skipped. We’ll create enough content to ensure the length of your video is flexible, but short and sweet is usually the best option. In the end, the specific platform you are using will dictate length specifications.

Our team of marketing analysts love to dig deep into data. We’ll look at conversions, viewing rates, click-through-rate, number of shares and comments. Pretty much everything about your ad that will help us understand how to further optimize the campaign.

No matter the project size, whoever the audience, we’ll cultivate an approach that can work within your budget. Call us directly at (732) 706-5555 to talk about your project details and we can help you out with a budget.


We know how to combine equal parts strategy and innovation to create video ads that feel authentic and spark conversations. If you’re not already leveraging video advertising as part of your brand’s marketing strategy, now’s the time to start. Take the leap with CMDS. We promise you’ll be impressed with the power that video advertising can provide as a lead generation tool. Call us at (732) 706-5555 to get started.

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