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NATIVE ADVERTISING

It’s time to stop pushing products at customers. Let them discover your brand in a more natural way.

Learn More About Native Advertising

Native ads aren’t your typical kind of advertising. Designed to feel organic, they outperform “regular” ads.

Subtly Attract Attention

Native ads are a more natural way to gain leads and lead your audience to the next step.

Most likely you’ve seen native advertising around the web. Although, you might not have noticed they were actually ads, since you didn’t feel like you were being targeted. Instead of pushing products at customers, native ads are designed to let readers discover your brand in a more natural, organic way. Basically, they blur the lines between advertising and content, exposing the audience to advertising without feeling aggressive or disruptive.

With creative copy and imagery, native ads match the look, feel and function of the media format in which they appear. This makes them highly effective. At CMDS, we live and breathe creativity, so we’ve strategized a powerful approach to native advertising for brands of all sizes. Through native advertising, we’ll help your prospects discover your offer in a more personal and natural way, by providing value to the consumer first.

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Did You Know?

According to Business Insider, by 2021, 74 percent of all US digital display advertising spend is expected to be directed to native advertising.

Get Attention. Get Clicks. Get Conversions.

Consumers are faced with so many advertisements, they tend to get overwhelmed from being bombarded with in-their-face marketing.  As long as content is relevant and intriguing, native advertising does quite the opposite. By engaging the audience, native ads keep them interested long enough to spark interest and take them to the next step.

Instead of an over-the-top, in-your-face ad that can deter customers, feed them a natural solution that subtly convinces them to learn more about your product or service.

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Did You Know?

Consumers give native ads of genuine value over 50% more attention than display ads. Plus, they’re proven to create an increase in purchasing intent.

Ads That Don’t Feel Like Ads: How Native Advertising Works

Native ads shouldn’t be a one-size-fits-all promo blast. They must be designed to target your specific audience, with their interests (not yours) in mind. Once your audience sees the ad, they’ll express their interest by clicking on the native ad. Then, the customer is directed to a landing page with relevant content and an enticing call to action for next steps.

Native ads can be used to deliver quality content such as video or blogs, entice actions such as downloadables and newsletter sign ups, build audience base or awareness, or drive traffic to your website or landing page for relevant resources.

Interest. Education. Conversion.

It’s time to get up to speed with your marketing efforts. Advertising is constantly in a state of rapid evolution—now is not the time to hang back and wait. Position your brand right in front of your audience before your competition steals your limelight.

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Commonly Asked Questions About Native Advertising

Still feeling in the dark about native ads? You’re not alone. Read through some of the common questions below and then give us a call to talk through how native ads can work for your business.

How much do native ad campaigns cost?
 

At CMDS, our flexible pay-per-click (PPC) model allows brands to have more control over native advertising spend and achieve goals while staying within your marketing budget. This means you can regulate your ad spend based on your individual budget. We offer recommendations based on your individual objectives, but the final decision is yours. Contact us directly to discuss your next campaign.

Tell me more about a native advertising strategy?
 

At CMDS, we don’t believe in doing any marketing efforts in isolation. We take a strategic, holistic approach in everything we do and pride ourselves on designing great content that delivers real results. In addition to native advertising, we advise businesses to mix in other marketing strategies, such as social media advertising and SEO, to build even more brand awareness and drive valuable readers to high-quality content.

How do you measure success of native advertising?
 

Native ads provide valuable branding and lead gen opportunities for businesses and leverage quality content more than ever before. Yet, this is hard to measure. Before beginning your campaign, take into account the main purpose of the ad. Defining an accurate goal will lead you to determine how you’ll measure its success. Generally, we look at the performance metrics such as clicks, shares, traffic, leads or product purchases.

Why should I choose CMDS to run my native ads?
 

Whether you’re new to the concept or you’ve tried native advertising before, if you haven’t tested it with CMDS, you haven’t seen its true potential. At CMDS, we build native ads for brands using a number of different elements, including metadata, catchy headlines, creative imagery, descriptive copy and your URL. These ads become a powerful marketing weapon when users are driven to a relevant landing page and quality content.

We Make the Ads That Don’t Look Like Ads

Get the creative and content you need to generate results with our in-house, New Jersey-based creative marketing team. As an award-winning native advertising agency, we’ll ensure that your native advertising strategy is designed specifically with your brand voice and message in mind. Give us a call at 732-706-5555 to see how native advertising can work for you.

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