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Programmatic advertising is the fastest growing segment in digital marketing. Don’t get left behind.

What is Programmatic Display Advertising?

Programmatic display advertising is a data-driven way for brands to automatically target a large audience across multiple devices and platforms. Simply put, this media buying automation is about buying ad space in real-time to show ads to the most appropriate audience.

By using a computer software to automate the ad buying process, it becomes an efficient marketing method. But, we take it a step further with Real-Time Bidding (RTB) which allows us to bid on individual impressions that are most valuable to you and most likely to convert.

As an extremely useful advertising strategy for any size brand, this includes targeting consumers by location, age, interest and even income. While automated ad-spend is not necessarily a new concept, programmatic advertising is the fastest growing segment in digital marketing.

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Some industry experts predict that 100% of all advertising purchases will be programmatic by 2020.

Source Forbes

Why do Brands need Programmatic Display Advertising?

Programmatic display advertising has gone mainstream and for good reason.

  • Targeting- This extremely effective marketing strategy for brands gives them the ability to laser-target new prospects (prospecting), retarget site visitors (site retargeting) or target email subscribers (email retargeting aka CRM onboarding).
  • ROI- Because programmatic display advertising uses AI “learning” and real-time optimization, the program learns (and improves) with time to maximize conversions and ROI. This gives brands the competitive edge they need to stay ahead.
  • Reporting- With better reporting on buying patterns and insights on campaign results, this data allows brands to analyze all the variables they need to be unstoppable.
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Global programmatic advertising spending increased from 4.9 billion in 2011 to more than 33 billion in 2017. And it’s still growing.

Source Statista

Take the Guesswork Out of Advertising

As you can see, programmatic display advertising is a powerful way to reach precise audiences, across multiple touchpoints, with strategic messaging designed to convert. In today’s cutthroat world, brands need an effective way to be seen, recognized and remembered. Take the guesswork out of advertising and leverage today’s targeting methods to make conversions a reality.

At CMDS, our programmatic display advertising campaigns deliver measurable results, with undeniable proof that people (yes, real humans!) are viewing your ads and being moved to take action. With an in-house team of marketers, data analysts, designers, and content writers, we work together to ensure your campaign is on the right on track to achieve real results. We have the data to prove it.

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Real-Time. Customized. Effective.

Moving forward, programmatic display advertising will become an essential strategy to drive high-quality traffic and run successful brand awareness campaigns. Don’t miss out.

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Programmatic Display Advertising FAQ

CMDS has helped brands nationwide drive big returns from display advertising. Nothing we do here is by chance. Curious how your brand can experience the results of display advertising to target new leads and even re-engage lost clients? Here are a few commonly asked questions and answers below.

Display advertising relies on real-time bidding, algorithms and artificial intelligence to optimize display campaigns. The driving force behind this extremely effective marketing strategy is to maximize return on investment.

Here’s how we do it.

  • Discovery- Like any other marketing campaign, we begin by setting clear objectives. Leveraging data through a complete discovery session, we’ll unveil your offline and online audience and brand goals.
  • Set Goals- It’s important to set objectives and decide what you want to achieve with your programmatic ad campaign. Is your goal to increase brand awareness? Boost sales? Drive more leads? Improve ROI, engagement, traffic? We’ll help you determine the settings to optimize your campaign around.
  • Creative- Depending on your advertising platform and goals, we’ll create the necessary formats and personalize copy that directly engages customer segments. Your message will be tailor-fit to target all phases of the consumer decision journey.
  • Insights- Our team performs an insight analysis before the campaign even launches and continues to track metrics on a periodic basis.
  • Refine- Once the programmatic ad campaign launches, we monitor results closely to optimize and expand. Through data-driven analysis, we’ll refine messaging, creative and targeting to reduce wasted media spend.
  • Mapping- Of course you want to know that your campaign is working. We provide all the key performance indicators you need to ensure budget allocation is being optimized.

Ultimately, it depends on the goals of your campaign, but, we typically take the following into consideration:

  • Audience Segmentation
  • Bid Adjustment
  • Ad Frequency
  • Creative
  • Copy
  • Call to Action
  • Placement
  • Timing
  • Mobile
  • Ad format
  • Platform
  • Click Metrics
  • Split A/B Testing

Of course, this list is endless, but you get the idea.

Programmatic display advertising is one of the most exciting and fastest growing strategies within digital. But, to deliver results, brands also need strategy and monitoring to help make it work effectively, not just efficiently.

Our data-driven approach keeps us ahead of the curve, constantly refining performance of our campaigns to drive serious results for our clients. We don’t mean to brag, but we think our methods are the best in the industry. Even with AI on our side, our in-house team of account managers, branding strategists, digital marketing professionals, copywriters, creative designers and social media managers humanizes everything we do to achieve the best possible results.

CMDS is trusted by Fortune 1000 companies nationwide.

Find out more! Fill out our online form or call (732) 706-5555 to schedule a time to discuss your goals. We can help!

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