You and Your Web Design Company: Anticipating Your Web Visitors’ Wants and Needs
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
Anticipating your web visitors’ wants and needs, and meeting and exceeding their expectations, leads to increased profitability for your online business.
A good web design company will take the time to learn about your customers and help you create a site that is visually pleasing, easily found, and user-friendly.
The more attractive your site is to potential customers, the more likely they are to make a purchase. Your web design company will work closely with you to ensure that the look and feel of your site is appealing to your target demographic. By tailoring your layout and content to your desired clientele, they will create a site that they will return to again and again.
Your web design company will make your site attractive and unique, but they won’t re-invent the wheel. Standard elements of your site, such as the navigation bar, should be located where your visitors expect to find them. You never want users to become frustrated while visiting your site and decide to go elsewhere. Everything about your site should be inviting, not off-putting or confusing, to your visitors.
A skilled web design company will help you make it as easy as possible for visitors to find additional items and information relating to their initial search. For instance, if your visitors come to your site for “red gloves, ” they might want a red scarf as well. By recommending additional items to users, or providing a list of your top selling items, product reviews and other tools to help in the buying decision, you are not only making your site more user-friendly by helping them shop more efficiently, but also enticing visitors to remain on your site longer.
Tools such as Google Analytics can help you determine visitor behavior once inside your web site. By reviewing your report results, you will learn how customers found your site, what they looked at while they were there, and how long they stayed. This will not only help you predict future visitors’ behavior but will also give you valuable clues to how to improve your site and gain more customers.
Google Insights is another helpful tool for determining keywords and keyphrases. By seeing what terms related to your business have increasing search volume, you can incorporate these relevant keywords and keyphrases into the content of your site to bring in more business. If you select a web design company that is also SEO savvy, they will be able to advise you on the benefits of this helpful resource.
Be sure to communicate as much information as you can about your customers ‚Äì how old they are, where they live and why they come to your website ‚Äì when you hire a web design company. The more they understand about what your customers want and need, the better suited your site will be to meet and exceed your customers’ expectations.