What Makes a Good Web Design Company?
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
Whether a website is for a large company or a small entrepreneurial business, it is crucial to develop a solid web presence. There are several factors to consider however, when selecting a web design company to build an online brand.
Web Design Companies that Transform Concept to Reality
An experienced web design company should be able to do more than just build a website. They need to understand a company’s focus and audience. They will then need to take that knowledge and develop a holistic design concept that will effectively communicate what the company is all about through the site’s professionally developed layout, graphics and navigation.
The technology that powers a website behind the scenes is just as important as the design customers will see. A veteran web design company will be well-versed in technologies such as HTML, XML, Flash, JavaScript and any other associated tools. It is easy to validate the company’s claims by asking to see other sites they have developed.
Web Design Companies Writing for the Web
Along with an effective site design, a web design company should be able to provide professional copywriting services as well. A site’s content must convey the company’s philosophy professionally, but with brevity. Any site will have less than one minute to grab the visitor’s attention and express the company’s message before they decide to move on. At the same time, it is important to develop search engine friendly content so the site can be indexed properly by the likes of Google, Yahoo and Bing and more importantly, have a high level in search result pages. This is a fine line for content writers; however, a skilled web design company should be able to handle this task effectively.
Time is Money When Working with a Web Design Company
Finally, the web design company must be able to complete the project within the specified time frame and budget. There are many web design companies in the industry to investigate and find a good match for the company and their viewpoint. Get quotes from a handful of different web design companies and see who will be able to meet the particular deadline and budget. Visit their locations and ask to meet those who will work on the project. Do they seem excited about web technologies? Are they interested in understanding what the business is all about? Is there a creative spark when speaking with the team? These are important factors when considering which web design company to hire to build a company’s brand online.