Social Media Management From a Web Design Company
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
Social media is becoming increasingly important in developing a company’s online brand. Many new to developing an online presence may believe web design companies specifically handle site development. The truth is, an experienced web design company should be multi-faceted and provide social media management, web design, as well as a host of other services.
Developing a Social Media Plan With Your Web Design Company
There are many social media sites to consider when developing a social media plan. First, a seasoned web design company will work to develop a plan that will perform best with a company’s focus and audience. Next, the web design company should look at how to best utilize the specific social media platform. Should a Group or a Fan Page on Facebook be utilized? What about a Twitter account? The professionals at the web design company developing the plan can make specific recommendations on how best to proceed.
The social media authorities at the web design company will also provide suggestions on how to manage the newly created accounts. For example, “micro blogging ” on Twitter is a science unto itself. The site allows for a maximum of 140 characters in each post. So the employee who is writing the “Tweets ” (Twitter posts), must be able to be brief while still making the point. Tools like Bitly and TinyURL are also helpful when writing Tweets to shorten long URLs for inclusion in the post. The web design company will be able to make these kinds of recommendations and will have familiarity with additional tools to aid in the social media management process.
Adapt or Die say Web Design Companies
Social media is a constantly evolving platform. Tools are continuously changing and a company utilizing social media must regularly adapt their media plan in order to stay relevant. Any seasoned web design company understands the importance of staying up to date on the trends and technologies related to social media, as well as other web-related processes, and should regularly make recommendations on how best to adjust the plan. Social media strategies need to be constantly reviewed and thought of in terms of weeks and months…not multi-year projections.
A social media strategy must be looked at as a process and not a “point A to point B ” set of directions. Social media is a fast-changing business and those involved must be flexible to adapt the plan. A web design company can work with the company to keep the flexibility needed in this new media and aid in the company’s success.