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Explained: Buying Social Media Marketing Services For Business Growth

Read Time 9 mins Published Mar 30, 2022

As consumers we get offered so many services, products, and packages nowadays. Am I right? But, worst of all is that the companies selling them never really explain much of anything. Instead, they simply assume you know everything already and charge you a hefty sum upfront.

It is pretty intimidating when you think of how much you have to pay and how little knowledge you have to begin with. This is why we compiled an article about social media marketing services. You deserve to know everything about each of the services before purchasing one you might need.

We think it’s essential for you to know the basics of everything. You should know what social media marketing is before we go completely into each service specifically. So let’s start, shall we?

What Even Is Social Media Marketing Anyways?

What Even Is Social Media Marketing Anyways?

We’ll give you both the short answer and the long, detailed one. So, if you’re in a hurry but still want to know what it is, you’re in luck.

Social media marketing is the use of different marketing strategies and methods on several social media platforms like Instagram, Twitter, Facebook, and many others to get more eyes on your brand, increase your social media presence, and get more leads.

The idea behind it is to bring a broader audience to your accounts. You want them to stay, share, and interact with your content in a way that helps your business expand on said social media platforms.

All of this is planned out as any other marketing plan, then executed and tweaked, if necessary. Remember that social media is an ever-changing space, so we can’t expect a strategy that worked three months ago to still work today. The truth is that algorithms and trends are always changing. The key is to do monthly research on the algorithms to see how much they change and to adjust your plan accordingly.

You now understand the basics of social media marketing, but what about the services it can provide?

We know you’re here mainly for this, so let’s dive right in.

Social Media Management

Social Media Management

This is the core of all social media marketing services since it’s what allows you to focus on other aspects of your business.

A person uses an iPhone to scroll through Instagram.

There is no need to remind yourself when to publish, if you took the time to respond to comments, or if you have been engaging with other accounts similar to yours to create rapport, etc.

The idea of this service is to let you sit back and relax while we do all of the work. This means that you don’t need to open the app to check for comments or DMs anymore; we take care of creating content, scheduling it, and all other important necessities.

When you focus on one platform alone, it doesn’t seem like a lot of work. But, what about when you’re trying to grow on several social media platforms at the same time?

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Let’s just take as an example two of the most prominent platforms, Facebook and Instagram, and explore all you would have to do in a day to get momentum going on your accounts.

For Instagram, you would have to:

  • Make a content calendar where you have content that is both engaging and easily shareable. This means posts for the main feed, stories that will be shared daily, and reels.
  • Post at the right times and consistently
  • Make sure the hashtags being used are the best ones you can possibly find for that specific post.
  • Respond to direct messages asking questions about your products or services
  • Check your insights in order to see what you’re doing right and what you’re doing wrong
  • Respond to comments in a way that makes the writer feel heard and that the brand cares about them.
  • Engage with other accounts from your industry and give opinions about news within your niche.

For Facebook, you would have to:

  • You’d have to make a content calendar where you add both posts with thought-out captions, a good CTA, and stories that captivate people.
  • Respond to messages on your page and comments asking questions regarding your brand.
  • Share your brand’s thoughts of news happening both in your industry and worldwide in order to show that you care.
  • Check your insights daily to see which types of posts work and which don’t.

Imagine now adding the rest of the social media platforms most businesses should use, like Twitter, TikTok, Pinterest, and, in some cases, LinkedIn. Do you see how much time it would take to properly run all of these social media accounts?

You can make a case for doing it all yourself and, while it’s definitely possible for you to successfully run all of the appropriate accounts, you are losing out on working on other key aspects of your business.

An iPhone with a purple background and six social media apps prominently displayed.

Since each social media platform behaves differently due to its algorithms and user base, its strategies are entirely distinct and will vary depending on the industry your brand is in.

There’s no one strategy that works for all social media platforms. On top of that, there are the constant change of algorithms, features, and trends that can make a well-thought-out strategy become obsolete in a matter of weeks.

Why is it Important?

Why is it Important?

Imagine all of the progress you could be making to get your brand to its fullest potential while not having to worry about any of your social media accounts.

Now that sounds amazing, right? That is the beauty of social media management.

These services are generally sold as packages since most brands want to have a consistent flow of content and interaction on prevalent social media platforms like Facebook, Instagram, Twitter, and TikTok.

While you can get this service just for one social media platform, this package is recommended since you save money and have most, if not all, of your accounts covered.

All of this being said, you can’t detach from your social media platforms if there’s no content being pumped out, right? That’s where the following social media marketing service comes in!

Social Media Content Creation

Social Media Content Creation

When it comes to social media, consistency is critical. Sometimes situations within your personal life or work can make it hard for you to post consistently, especially if you’re trying to do it on multiple platforms. While it’s not impossible, it surely takes a good chunk out of your day, and the fear and stress from not posting can set in.

That’s why social media content creation is such an excellent investment for brands, regardless of if they’re B2C or B2B. The consistency factor is applied to both.

This service provides you with a consistent flow of content that can be reviewed in the monthly content calendar. This makes it easy for you to ask for a change in the content if need be and also shows you all of the content posted and what it is looking to achieve.

A woman in a gray sweater takes pictures of an orange shirt with a DSLR camera.

Same as the social media management service, the goal of this service is to reduce the time you need to get all of the content ready and instead let you focus on other aspects of your business.

Why You Need It

Why You Need It

As mentioned before, any mishap at work or in your daily life can interfere with your posting consistently. Instead of having to worry about this, a social media content creation service takes care of this for you.

Pair this with a social media management service, and you’ll have someone creating and posting content for your brand non-stop.

This is also a fantastic way to skip any creation block you might have from creating content. As funny as it sounds, not knowing what to post about can hurt your social media reputation after a while.

Another great benefit is that the images and copywriting will fit the social media platform they are being posted in. This way you won’t have to worry about a weird aspect ratio or a generic call to action for all social media platforms. The goal is to make it fit right into the platform.

These two social media services we just talked about are your bread and butter when it comes to social media marketing. They will create content, engage with users, and answer any message your accounts receive.

You might be thinking: What else would I really need?

There is a vital section that we haven’t covered yet, and it’s one that can make or break your whole strategy if not done correctly. We’re talking about your profile and branding. If they don’t live up to the quality of your posts, people will think it’s weird for a company to create amazing content and have a bad profile.

Everything has to match, from your description to your profile image. All of it should look professional and put together. Why? Let’s talk about it.

Branding and Profile Creation

Branding and Profile Creation

Your presentation and how your profile represents you are crucial when it comes to social media. Why? Because it’s the first thing people are going to judge if they’re interested in a post you made or product you’re offering.

A white piece of paper reads “Branding” written in orange and 5 steps needed to achieve it. Those are: identity, logo, design, strategy, and marketing.

This is why having a clean and professional-looking profile that fits your brand personality is just as important and necessary as the content it produces. But wait, we forgot to mention something very important. What if you’re completely new to social media and don’t know how to set everything up?

Don’t worry, we’ve got that covered too! Getting your accounts all set up with a username that matches your brand while being easy to remember can be done in a matter of minutes. So, sit back and see how all of your social media platforms are created!

After all your accounts are created, you might notice that all of them are blank and in need of a bit of love in order to make them stand out. This is where branding comes into play, but why couldn’t you just do it yourself instead? It would save you money, and you could build it exactly how you want it, right?

Well, dear reader, I think it’s time to explain a bit more about why getting an agency to do your branding might yield better results for your business!

Why Branding Is Crucial

Why Branding Is Crucial

What most people think when they see a good and memorable logo and a spectacular profile from a brand is that their service or product must be just as good. That’s why having immaculate branding is so important for your social media accounts.

Let’s dive into an example for a second.

You are on Instagram, and you get an ad for a new phone sold by a new cellphone company you’ve never heard of before. You finish watching the video, and you’re interested in the product since the specifications are impressive for the price. You are a little skeptical since you’ve never heard of this brand. When you see their Instagram profile, it’s a mess; the colors are everywhere, the biography is poorly written, and the link is broken.

Now imagine the same scenario, the phone is just as amazing for its price, and you want to know more about the brand since you are just as skeptical as before. This time, however, the profile is clean, the colors fit the logo, the biography is on point, and explains the brand in very few words. The link sends you directly to their website where all of the colors and aesthetics match the ones on social media.

Which account are you most likely to buy the cellphone from?

The shady company with a bizarre profile and the broken link? Or from the account with the pristine profile that explains to you who they are and invites you to check out their website?

An artist holds her phone in her right hand while she types on her laptop with her left hand.

You’d be picking number two any day of the week, right?

Can you guess why that might be?

Well, if you said “because the second one looks and feels more trustworthy,” then yes, you’d be correct.

Never underestimate the power of good branding to gain a potential customer’s trust.

Last but certainly not least, there’s a social media marketing service that might not seem all that important at first glance. But, after a while of creating content and ads, you’ll understand why it’s such a vital service to have.

Learn More About Social Media Services

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Social Media Research And Analysis

Social Media Research And Analysis

This might be a service that you overlook because you are searching for services that can benefit your business more. Truth be told, the service that can guide your way towards better results is always research and analysis.

It’s pretty simple once you think about it. Let’s say you created a marketing strategy for your social media, and that your goal is to create more leads for your main product. At the end of the month, you see that your sales of that product improved by 20%. Next month you do the same thing, following the strategy exactly as before, but your product sells 40% less than before.

You scratch your head because you followed the same strategies that got a positive result last month. So why is it so bad this month?

You go to your social media insights and try to comprehend all of those charts and numbers that they give you, but you’re completely lost as to what they mean. What did you do wrong this month?

With a social media research and analysis service, you can get the answers you were looking for in a very easy-to-understand manner.

Their goal is to show you all of the metrics and explain what you’re striving at and what you lack, so you can adjust accordingly.

Two marketing managers discuss the analytics of a client’s social media account over a white tabletop.

Their job isn’t only the analysis of your brand, though. Their goal is also to research your main competitors, see what they’re doing, and provide you with good ideas for you to implement to get ahead of the competition.

This works great with the other social media services we talked about earlier in this article since you can exploit what your competition is lacking and turn it into a whole campaign. A social media marketing agency can do this for you.

You have to remember there’s never enough information. The more you can get the better, since it helps you tweak your strategy even more, and whenever you test new ideas, you can clearly see how they performed.

What Are the Pros of Buying Social Media Marketing Services?

What Are the Pros of Buying Social Media Marketing Services?

Now, let’s dive into the many benefits social media marketing services can provide for your business.

  • Target The Audience You Want: It really doesn’t matter if you post ten times per day and your content is completely spot on if it doesn’t reach the right users. Social media marketing services can help you target your customer persona both on ads and on normal posts. This is done in order to ensure that you’re always bringing in followers that matter and who are more likely to convert in the long run.
  • Increased Brand Exposure: By creating ads and content that is enticing and engaging, your brand will attract enormous amounts of attention, which will result in followers and leads in the future. A bigger exposure also means more leverage when it comes to collaborating with different brands and creators.
  • Better Sales: This one is a bit self-explanatory, but with a good flow of users following and checking your account out, some people are bound to buy your products or know of someone who could be interested. This all increases your overall revenue and helps you create even more ad campaigns to increase your social media presence further.


Well, now that we went through all of that lengthy article, why don’t we recap to make sure we remember what social media marketing services can accomplish?
You first learned about social media management, a service that takes full control of your social media accounts. A community manager will be in charge of posting content, responding to DMs, and even engaging with other accounts from your industry.

Three social media marketers meeting to work on tasks for a new client. All three look down at their laptops as they discuss the details.

Then you learned about social media content creation which, as the name implies, is the creation of engaging content that fits your brand. You want to get as many eyes on your brand as possible.

After that, we talked a bit about social media advertising and how it can skyrocket your brand’s engagement with new users if the campaign is properly planned that way. We talked about the versatility ads have since they can also be used to sell a product or even start a giveaway. Ads are super important in this day and age since organic reach keeps plummeting year by year.

We also talked about social media branding and why having a clean and professional-looking profile on all social media platforms is key to gaining a user’s trust.

Last but not least, we have social media research and analysis. This one is often overlooked, as we mentioned, but let us tell you a little secret, you’ll be in the dark planning random campaigns if you don’t know your metrics or how to improve them. This service solves that issue, so you can say it’s the most important service to have in terms of raw value.

We hope all this article helped you understand all of the social media marketing services and why each of them covers a specific role that is crucial for your brand when on social media.

If you have any questions or doubts, please let us know in the comment section below. We’ll respond as soon as we see it.

As always, strive to be better and get those creative juices flowing so you can create amazing content and campaigns for your brand!

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