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SEO (Search Engine Optimization) and online marketing today go hand in hand. When a company decides to dive into these areas as a way to improve their market reach, it is a smart idea to have an SEO agency that has a history of success.

Experience of an SEO Agency

When a company first decides to work with an SEO agency to have their message heard online, a major first step is to review the content currently on the company’s website. Is it focused? Does it include important keywords that are often searched? Is there a linking strategy in place? It is also a good idea to complete a competitive analysis to compare the search results of the competition. This will help the SEO agency develop a keyword ranking strategy for the company’s website.

A keyword ranking strategy is an important part of developing a SEO marketing plan that will focus on organic (also called “natural ” ) search results. If the company is looking for a “jump start ” then that information will also prove valuable if the company would like to have a corresponding pay-per-click (also known as “PPC ” ) campaign.

Implementation and Testing by an SEO Agency

Once a keyword ranking strategy is in place, it is important that the site content reflects that strategy. After that is in place, the SEO agency can track and analyze the analytics and statistics that are gathered after the site is online with the new optimized content. This information can provide valuable insight into how people are finding the company’s site and what keywords they are using in their searches. Once armed with that data, the SEO agency can tweak the program as needed.

SEO and online marketing is not a “set it and forget it ” type of program. It requires constant analysis and care. By a company enlisting the assistance of a professional SEO marketing firm NJ NY, they can be assured that the firm will give the campaign the attention it requires for success.