What is Generative Engine Optimization and Why B2B Brands Should Pay Attention
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
Search is changing once more. It is no longer all about ranking at the top of Google. It’s about being seen in AI-based responses where people are increasingly seeking fast, curated answers. That is where generative engine optimization (GEO) comes in.
CMDS assists B2B companies in making this shift by combining traditional SEO best practices with systematic content strategies tailored to AI search engines. From Google’s Search Generative Experience (SGE) to ChatGPT, Gemini, and beyond, GEO is increasingly essential to your company’s online visibility.
Getting Started with Generative Engine Optimization
Generative engine optimization is the process of optimizing web content to be more likely mentioned in AI search engines’ answer generation models. In contrast to traditional SEO, which focuses on keywords and backlinks, GEO gives precedence to content architecture, semantic signals, and contextual authority.
AI search engines crawl but also process meaning, context, and entities. Without a clear grasp of how these models decide and generate responses, you risk leaving your brand out of the conversation entirely.
Why AI Search is Redefining Digital Visibility
User search behavior is evolving. Increasingly, users need real-time, conversational answers and not just a set of links to read through.
How GEO Differs From Traditional Search
Chart comparing the features of traditional SEO and generative engine optimization (GEO).
For B2B companies, this shift means relying only on conventional SEO strategies may no longer be sufficient. Therefore, your content must be optimized for AI-based results to appear where buyers are searching.
Why GEO Matters for B2B Companies
B2B buyers are adopting AI tools to research vendors, explore solutions, and validate decisions. Failing to optimize your brand for those tools causes you to miss important visibility during key stages of the buyer’s journey.
With decision-makers moving toward zero-click search experiences, showing up in AI-generated summaries can provide:
- Increased trust and brand authority
- Higher-quality leads from informed searchers
- Competitive advantage as adoption of AI tools accelerates
How CMDS Supports Generative Engine Optimization (GEO)
CMDS is among a handful of NJ SEO marketing agencies that offer an integrated GEO strategy as part of our SEO services. We help B2B businesses gain improved search engine and AI platform visibility by focusing on:
Technical SEO & Site Structure
We ensure your site loads quickly, is clean, and is indexable—the building blocks for legacy and AI-driven search inclusion.
On-Page SEO & Semantic Optimization
AI systems read structured content we develop that contains clear headers, relevant entities, and internal links.
Definition of Entities & Contextual Mapping
We help establish your brand as a valid entity across your site and digital presence—increasing the likelihood that AI systems are able to identify and link to your content.
Structured Data & Snippet Formatting
We optimize your content for exposure in rich features, summaries, and direct answers. We implement practices such as FAQ schema and heading structure.
Position Your Business for Long-Term Visibility
GEO is not replacing SEO; it is the next phase of search. CMDS offers a strategic mix of technical SEO, on-page optimization, and generative engine optimization to position your brand at the top of mind in both traditional and emerging search environments.
We are already working with B2B companies in healthcare, logistics, engineering, and professional services across the board to prepare them for the future of search.
Get noticed by your next potential customers. Learn how CMDS can optimize your exposure on both Google and AI search engines.
Frequently Asked Questions (FAQs)
GEO is a strategic approach to optimizing your website content for AI search engines like ChatGPT, Google Gemini, and Perplexity. Unlike traditional SEO, which focuses on ranking in search results pages, GEO helps your brand appear directly in AI-generated answers by structuring content for clarity, context, and semantic relevance.
Decision-makers are using AI tools to research vendors and gather insights faster than ever. Your company may miss key visibility moments in the buyer journey if it doesn’t optimize for AI-generated search.. GEO helps ensure your business shows up where modern buyers are searching.
A GEO-ready site typically has strong technical SEO, structured content, entity optimization, and consistent use of semantic headings and schema markup. CMDS offers SEO audits to assess your current visibility and provide recommendations tailored for both traditional and AI search engines.
Yes. GEO improves how your content is understood by Google’s ranking algorithm and its Search Generative Experience (SGE). Structuring content for AI readability often leads to better performance across featured snippets, local listings, and voice search as well.
