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Web site designs have becoming increasingly complicated as of late, utilizing multiple programming languages and standards. As a result, following web design and development best practices is very important to ensure proper search engine crawling and indexing. This can be an overwhelming process and many seek assistance from an experienced internet marketing services company.

Ask Your Internet Marketing Services Company: What are W3C Standards?

W3C stands for World Wide Web Consortium, which is an international governing body that works with members of the coding industry to develop web standards. The W3C is made up of professional developers, W3C’s membership organizations, including those professionals who work at internet marketing services companies, W3C full time staff. This organization’s goal is to provide the general population with knowledge through the web regardless of platform, native language, hardware or physical limitation.

The W3C develops technical specifications and guidelines regarding the standardization of web programming and web technologies that are used by thousands of developers, including those that work at internet marketing services companies. Some of the specifications they work on include HTML (Hyper Text Markup Language), XML (eXtensible Markup Language) and CSS (Cascading Style Sheets). It is these three areas just about all who work on the web, from bloggers to experienced developers, spend a great deal of time working with to build blogs, websites, online advertising and more. It is very important to follow the standards laid out by the W3C to have a successfully programmed site that functions well and is crawled completely by search engine robots.

W3C and Internet Market Services

While the W3C website provides plenty of guidance on how to adhere to these standards and guidelines, which will ensure a solidly-functioning website, proper development and coding can be extremely complex. If an individual does not have a firm understanding in web development, this type of work can be completely overwhelming. By enlisting the assistance of an internet marketing services company with a strong background in web development, a higher level of quality can be achieved, which will ultimately help search engine robots crawl a company’s site efficiently, ensuring all possible site information is indexed in search engines.