Shining Through 23 Golden Years as a Leading NJ Marketing Agency
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
This July marks more than just an anniversary for CMDS. It’s our golden birthday as a trusted NJ marketing agency. Turning 23, we’re celebrating over two decades of digital strategy, creative execution, and measurable growth. Since 2002, we have helped businesses define their voice, elevate their brand, and drive lasting impact through digital marketing that delivers.
In this milestone year, we’re marking where we started, how far we’ve come, and why the best is yet to come.
23 Years Strong. One Golden Moment.
In 2002, CMDS launched with one purpose: to navigate companies through a digital universe in its infancy. Founded by Chris Mulvaney, our firm quickly established a reputation for blending creative vision with goal-driven strategy—a combination that set us apart then and still does today.
What was once a small web development company is now a full-service NJ marketing agency with clients across the country in healthcare, logistics, engineering, manufacturing, and professional services, among other sectors. From launches to nationwide marketing campaigns, our clients have counted on our team behind the scenes to produce results for large and small businesses alike.
Golden Year. Enduring Creativity.
Our path has been defined by timeless creativity, rooted in strategic brilliance. Regardless of the tools, the trends, and the platforms, one thing remained constant: our commitment to delivering marketing that works.
At CMDS, we:
- Build optimized websites that rank and convert
- Develop written content that cuts through the noise
- Launch social-first campaigns with storytelling at their core
- Offer strategic guidance that bridges business goals and marketing execution
This golden year honors the pioneering concepts, long-term client relationships, and creative strategies that have allowed us and our clients to flourish.
Why CMDS is Still Growing Strong as a NJ Marketing Agency
As the digital marketing landscape continues to evolve, our role as a partner is more important than ever before. CMDS is distinctive both for our longevity in the digital marketing industry and our reputation as an agency that delivers products and services that exceed expectations.
Strategy First
We don’t sell methods, we develop strategies. Every project starts with a clear strategy that aligns with your objectives, your audience, and your brand positioning.
Full-Funnel Execution
We deliver on customer journeys. We craft campaigns that capture your audience from initial impression to final conversion.
Data-Driven Results
We track what counts, and we optimize in real time to maintain performance. Using that data, we provide thoughtful recommendations to build on your existing success for even more scalable growth.
Creative That Connects
Design equals communication. Our creative efforts are crafted to engage, inspire, and convert while representing who you are and what sets you apart.
At the Forefront of GEO and AI-Optimized Marketing
With search shifting towards generative results through platforms like Google’s Gemini, ChatGPT, and Perplexity, traditional SEO no longer tells the whole story. CMDS is leading the way with generative engine optimization (GEO): an AI-driven approach that gets your content seen where AI is pulling answers.
We help brands organize and write content to:
- Show up in AI-generated overviews
- Rank for voice and conversational search queries
- Build authority for market niches
- Naturally optimize for semantics and plain language
Check Out Our SEO/GEO Services

The CMDS team: driving innovation, strategy, and success for 23 years as a top NJ marketing agency. Left to right: Anthony Varlese, Lucie Mullen, Joe Giamanco, Walter Deyo, John Fuimo, Tim Walsh, Chris Mulvaney, and Nichole Fellouris.
A Thank You, From Our Team to Yours
Every anniversary is worth celebrating, but this one feels golden. We’ve made it 23 years because of our clients, our partners, and the incredible team behind the work.
To our new clients and those who have been with us through the years, we are grateful for the opportunity to collaborate, create, and grow alongside you
Frequently Asked Questions (FAQs)
What makes CMDS a trusted NJ marketing agency?
CMDS combines 23 years of strategic insight, full-funnel execution, and results-backed creativity to help brands grow with confidence.
What types of businesses does CMDS serve?
We work with B2B companies across industries like healthcare, logistics, engineering, manufacturing, and professional services.
How is CMDS helping brands prepare for AI-powered search?
Our GEO approach structures content to rank in AI-generated search results, enabling visibility across tools like Google’s Gemini and ChatGPT.
What’s different about your agency’s approach?
We lead with strategy, execute with clarity, and stay focused on results; delivering performance that lasts.