Unlock the Benefits of Strategic Customer Understanding
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
Unlock the Benefits of Strategic Customer Understanding: A Guide to Crafting the Ultimate Marketing Strategy
In order to develop the best marketing strategy, it’s important to understand the buying journeys of your ideal customers. Knowing what products or services they buy before, during, and after doing business with you can have a major impact on how you plan and execute your campaigns.
To begin with, it’s essential to identify the types of products or services that your customers purchase prior to engaging in business with you. Companies may already be utilizing particular technologies or services to accomplish certain aims and objectives. By understanding what they’re already invested in and familiar with, you can adjust your strategy accordingly by refraining from competing directly against those solutions.
Next, consider what products or services your ideal customers purchase during their engagement with your company. This will likely include things like additional features/functionality for existing offerings as well as complementary items that support their success over time. Understanding the types of value-adds that these companies are looking for helps ensure that your marketing messages are tailored in such a way that speaks directly to their needs and interests.
Finally, think about what other products/services customers might be interested in purchasing once their engagement with your company has ended. Items such as extended warranties, customer loyalty programs and other post-sale benefits can help create lasting relationships between buyers and sellers – something which many businesses overlook when crafting content for their campaigns.
By taking the time to understand the buying journey of potential customers before, during, and after working together, businesses can develop content-driven strategies tailored towards meeting those needs along each step of the process – leading to market success!