Why Video Marketing for 3PL Companies Drives Growth and Builds Trust
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
The third-party logistics (3PL) company is built on efficiency, reliability, and precision—but getting that value message across in a noisy digital environment is no small feat. In an industry where decision-makers are always looking for streamlined solutions, video marketing for 3PL companies has emerged as a strong way to break through the noise and build valuable connections.
We support 3PL providers in turning tough logistics into captivating narratives using smart video storytelling to increase exposure, establish authority, and ignite business growth. Read on about how video becomes integral to your B2B strategy—and the potential game-change that awaits for your logistics brand.
The State of B2B Marketing in the 3PL Space
The logistics sector is evolving at a lightning-fast pace. As technology improves supply chains, real-time monitoring, and fulfillment processes, your customers expect nothing but the best. So how do you show—not claim—them that you can deliver?
That’s where video marketing comes into the picture.
According to recent figures in Forbes, 91% of businesses employed video marketing services in 2024, with 90% saying that it provided a good ROI. This is not surprising — video builds trust, increases engagement, and leaves a lasting impression of your brand in decision-makers’ minds.
Why Video Works for 3PL Companies
Build Trust with Behind-the-Scenes Access
Transparency is a key competitive edge in logistics. A video of your warehouse operations, safety protocols, inventory systems, or your employees at work is an extra dose of credibility hard to obtain with words alone. It gives a look into your process—something particularly handy when being evaluated by potential partners.
Example:
Describe Complicated Services with Ease
3PL services usually include intricate layers—transportation, warehousing, freight forwarding, packaging, and reverse logistics. Through animated explainer videos, you can distill your services into bite-sized graphics. This helps B2B consumers quickly understand your value proposition without being weighed down by jargon.
Example:
Humanize Your Brand
People shop from people, even in B2B. Highlighting your leadership team, client success stories, or capturing employee highlights on video makes your company more human. It humanizes your brand and makes your company more welcoming and approachable—especially for businesses that have to position themselves as long-term logistics partners.
Example:
Types of Videos That Drive Results for 3PL Companies
Not all videos are the same. Different content types cater to different aspects of the B2B buyer journey. This is how we make it possible for 3PLs to create video content which resonates along the whole funnel:
Top-of-Funnel: Awareness
- Brand Story Videos
- Thought Leadership Content
- Warehouse Tour Videos
Middle-of-Funnel: Consideration
- Explainer Videos
- Client Case Studies
- Team Introductions
Bottom-of-Funnel: Conversion
- Testimonial Videos
- Product Demos
- FAQ Videos
All of these pieces can be adapted to showcase your firm’s differentiator and share your logistics operations expertise.
Video Builds Long-Term SEO Value, Too
Here’s one more reason video marketing for 3PL businesses is a good investment—it boosts your SEO. Google loves video, and having video embedded on your service pages can:
- Increase time on-site, engagement rates, and brand signals in AI-generated search
- Decrease bounce rates
If you’re looking to build topical authority and earn visibility in generative engine search results, investing in high-quality video is a smart move.
The CMDS Difference: Strategic Video That Converts
CMDS has over two decades of experience creating engaging and impactful video content that aligns with your business goals. Our Video Virtuoso package offers versatile content for our clients’ websites, blogs, social media, and more.
Our process involves:
- Brand Discovery: We coordinate video content with your brand voice and messaging.
- Pre-Production Planning: From scriptwriting to location scouting, we do the heavy lifting.
- Pro-Grade Filming & Editing: Using the newest equipment and software to create great content.
- Distribution Strategy: We help distribute videos on web, email, social media, and ad platforms to get optimal visibility.
Don’t Let Your Competitors Outshine You
While competing for B2B buyers’ attention, it’s a mistake to remain where you are. Your competition is investing in interactive content that captures attention, fuels relationships, and creates leads. If you merely have static content like PDFs and mail shots, then you are sacrificing high-impact opportunities for bringing your brand story to life.
Get CMDS to help you drive your marketing to a whole new level by using video with logistics decision-makers. Contact us today to see how video can give your 3PL marketing an energy boost.
Frequently Asked Questions (FAQs)
What kind of videos will be most effective for a logistics or 3PL company?
Facility tours, explainer videos, customer testimonials, and company overview videos. These formats work to simplify your services into an easily digestible message and build trust with prospects.
How does the use of videos benefit my logistics company’s SEO?
Videos increase time on page, decrease bounce rate, and provide new content, which search engines favor. Videos also improve performance on AI-powered search engines.
Where do I share my videos once they’re created?
Videos are so versatile, you can use them on your website, landing pages, social media, email campaigns, pay-per-click advertising, and even trade show booth displays.
