Air Technical Services

The Challenge

• Limited Local Visibility: Air Tech's website lacked geo-targeted content and service-specialized entry points, making it difficult to rank competitively on search engines.


• Generic Brand Presentation: Template pages and stock images failed to reflect Air Tech's service personnel's hands-on nature and expertise.


• Technical Maintenance Shortfall: With no routine maintenance being done, the site was prone to performance slowdown, plugin compatibility, and leads to foregone monitoring.

The Solutions

SEO-Optimized Service & Town Pages

CMDS created landing pages for critical services such as HVAC repair, seasonal tune-ups, and emergency plumbing and town-specific pages for locations like Holgate and Long Beach Island. They were optimized for high-intent local keywords, which improved Air Tech's search ranking and attracted more relevant traffic.

Custom Photography

CMDS arranged an on-site photoshoot with Air Tech’s team to build credibility and stand out in a crowded market. These photos replaced stock images across the site and marketing materials, enhancing the brand's credibility and legitimacy.

Website Maintenance Program

CMDS included a proactive month-to-month maintenance program to ensure website stability, including:

• Core software and plugin updates


• Security and uptime monitoring


• Lead form testing and tracking


• Monthly backups and performance audits

Full-Funnel Digital Marketing Support

To support in-house development, CMDS executed consistent digital marketing campaigns:

• Social media content on Meta to promote the Air Tech brand and drive traffic to optimized service pages.


• Monthly emails with knowledge-based home service information to keep customers engaged during peak season and off-seasons.

The Results

• More Visibility: Targeted landing pages and local SEO boosted organic search impressions by 45% within three months, establishing Air Tech as a leading HVAC expert in their primary market areas.


• Increased Lead Generation: Form submissions increased by 30% with several high-value commercial service requests directly attributed to the new service pages.


• Brand Credibility: Personalized imagery and authentic content boosted credibility by 25% in paid campaign and social ad click-through rates.

Value for CMDS

This engagement highlights CMDS's ability to drive quantifiable results through systematic, phased enhancements, without the need for a full website overhaul. By integrating technical expertise, SEO guidance, and creative talent, CMDS developed a scalable, high-performance solution custom-tailored for a home services business model. The long-term association with Air Tech demonstrates CMDS's role as a dedicated, long-term marketing partner committed to continuous performance and ROI.