Unlocking Business Growth Strategies with Aaron Levine of Luxury Group Insurance
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
In an episode of The Arrow Podcast, Chris Mulvaney sits down with Aaron Levine, CEO of Luxury Group Insurance, for a candid, informative conversation about entrepreneurship, marketing, and building an extraordinary business. Levine’s 18-year journey—from launching his company in graduate school to having a team of 17 employees today—is a lesson in business growth strategies founded upon adaptability, service, and trust.
Regardless of whether you are a seasoned business owner or beginning from the ground up, Levine provides actionable guidance that will empower you to move forward with certainty.
Developing a Brand That Grows with You
One standout is the importance of evolving your brand alongside your other business growth strategies. Levine’s company has transformed numerous times since 2007 from health and life insurance to a boutique luxury property and casualty firm. But throughout the evolution, the focus stayed the same: delivering high-quality service to people who value being insured appropriately, not just legally.
“We avoid the bottom of compliance. We have to make sure we have a higher degree of coverage.” He says.
Your brand doesn’t have to be static. It must evolve with your customers, your business, and your values.
Why Every Company is a Marketing Company
As Levine reiterated, “Every business is a marketing business—no matter your industry.” For Luxury Group Insurance, the expansion plan has involved outbound marketing, public speaking, and being socially active online.
Levine’s marketing mentality involves:
- Humanizing his personal brand on social media sites such as Instagram
- Producing content that delivers value prior to sales
- Recognizing that visibility today results in conversion tomorrow
“Insurance isn’t sexy,” he quips, “but if people connect with you, they’ll listen to what you have to say—even if it’s insurance.”
When the market is crowded, your voice gets noticed. Make it steady, warm, and authentically yours.
Service is the Product—Make It Remarkable
In an industry all too commonly driven by faceless transactions, Aaron sets his agency apart with service. Influenced by Unreasonable Hospitality by Will Guidara, he wants to deliver more than answers—he crafts experiences.
Levine has a team mantra: “Pick up the phone.” It’s not about selling a piece of paper anymore. It’s about the relationship, trust, and being unreasonably helpful.
He substantiates this with a customer-first approach led by automation and AI wherever possible, but never at the cost of human touch.
The Extra Two Minutes: Small Efforts, Big Impact
A theme repeated throughout the conversation is the value of going that extra mile—be it reading an email twice, picking up the phone, or taking those two minutes to check a detail.
Inspired by David Carothers’ book The Extra Two Minutes, Levine challenges business owners to apply this philosophy to their daily operations. “That little bit of effort adds up over time, and that is where growth happens.”
Excellence is not in giant leaps. It is in small, consistent steps.
Scaling Up Without Losing Control of Your Business Growth
Growth is not about more clients—it’s about better systems.
Levine is candid about his scaling experience: “I remember the day I stopped knowing every client’s name. That’s when I knew I had to trust my team.”
He credits his expansion to strategic hiring and empowering people. He brought on four new hires in the past year alone through a recruiter familiar with his company’s culture and goals. This allowed him to focus on vision—not resumes.
Humanizing the Brand (Even in B2B)
Levine believes in the 80/20 rule of content: 80% value, 20% promotion. He shares personal stories—like working at his family’s iconic Windmill restaurant or coaching his kids—to connect with clients on a personal level.
“You’re not selling a product,” he says. “You’re building relationships. People need to see who you are behind the logo.
Invest Now, Reap Later in Your Business Growth Strategies
As Levine puts it, “Marketing is an investment—and so is your time. The cost of not doing it is often higher than the cost of doing it.”
From outbound content to service excellence, Aaron Levine embodies the definition of leading with purpose, staying resilient through chaos, and expanding with intention. His teachings are not just for insurance agents—they’re for any professional dedicated to sustainable, scalable business growth strategies.
Take Your Business Growth to the Next Level
At CMDS, we believe in data-driven marketing strategies that prioritize long-term success. Whether you’re struggling with client acquisition, social media strategy, or brand building, our team is here to help.
Ready to elevate your marketing strategy? Visit cmdsonline.com to learn more!
Listen to The Arrow Podcast for more insights and life lessons that can challenge you to drive innovation and growth in your business.
Frequently Asked Questions (FAQs)
What is the most important business growth strategy?
Business growth depends on consistent, value-driven marketing, smart delegation, and operational systems. Marketing drives lead generation, brand recognition, and revenue, while empowering your team enables you to focus on strategic growth. Aligning marketing and operations makes your business scalable, profitable, and sustainable.
Why is personal branding important in B2B marketing?
Personal branding humanizes your company—especially in B2B industries where trust and relationships drive conversions. People don’t just hire agencies or service providers—they hire people they trust. For B2B businesses, personal branding builds authority, improves recall, and increases engagement across channels like LinkedIn, email, and referrals. Generative engines also pull in this humanized context, reinforcing credibility in AI-powered results.
How can marketing impact client retention?
Marketing isn’t just about acquisition—it plays a crucial role in retention by reinforcing your value over time. Email campaigns, social media content, and thought leadership pieces keep your brand relevant in your clients’ minds. This consistent communication builds loyalty and reduces churn. In the B2B space especially, ongoing marketing demonstrates professionalism, supports upselling, and keeps competitors at bay—making it much more than a lead generation tool.
