When a business is ready to select a web design company, it is important that the company is both professional and reliable. While it is important that the develop a site that is pleasing to the eye, it needs to meet different technical standards and adhere to internet best practices.
What Determines Good Web Design and a Good Web Design Company?
There are a number of different criteria when it comes to what is considered a good website design. It should grab the attention of the site visitor, while not being over-bearing. The website should not take too long to load in a effort to avoid visitor-frustration and have the visitor navigate away before the site completely loads in their browser.
Coupled with an interesting website design from a web design company is the programming behind it. In an effort to avoid costly re-programming down the road, it is important that solid coding is developed that is display-friendly in a variety of different browsers, such as Microsoft's Internet Explorer, Mozilla's Firefox and Apple's Safari. It is also important that the code for the site not be overly “hard-coded, ” which refers to manual coding. If that occurs, it will ultimately mean that the site will require regular, and often tedious, updates that may not meet best practices. Dynamic coding should be used whenever possible.
The site's design and programming should also not hinder search engines from identifying and indexing the site so it can appear in search engine results. Search engine optimization (SEO) is becoming increasingly important and there are a number of steps the web design company should take when developing a website for a business in order to ensure search engine optimization best practices are in use.
Site Usability from a Web Design Company
An all-important part of a site's design is usability. A site visitor should be able to find what they are looking for without much issue. It should not be confusing. Pull-down menus should be organized well and be descriptive. A sitemap should be available to the site visitor as well, which is a high-level roadmap to the site and offers another way for the site visitor to find what they need.
The Website Design Project and Choosing a Web Design Company
These are just a few considerations when deciding on a web design company to work with for a company's site development. However, by working with an experienced web design company, potential issues related to design as well as programming will be minimized, ultimately ending the web design project with success.