Social Media Strategies That Strengthen Brands

LinkedIn, Facebook and Twitter.. Oh My!

Let’s not forget about YouTube, too. With YouTube being the second largest search engine, your presence on this media channel is imperative. New social media tools pop-up daily and give us more opportunity to engage businesses and your potential consumers.  We can start by creating your accounts and implementing a strategy to gain more fans, followers and clients.

The Ideal Process

• Create accounts and design “home” pages on all social networks with strong brand awareness
• Engage in social media mining to determine what people are saying about your brand and your competitor’s brands
• Get more fans, followers and “Like”ers on the social media channel(s)
• Tweet, post, update frequently (ideally multiple times a day)
• Create a “driving” message within these channels that are unique to the effort
• Individually track the efforts based on chosen a category or multiple categories within the networks
• Demographically determine which messages work best and focus on successful messages within those areas
• Analyze the success of promotions distributed via social networks by integrating tracking with a Point Of Sale system and/or analytics software
• Build relationships with users by getting them to “opt-in” to an email distribution list
• Create paid advertising within networks to ideal targeted audiences
• Provide consultation on which efforts are best to focus on