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7 Ways to Master Email Segmentation

The proof is in the data. Compared to non-segmented emails, emails that are sent to segmented lists experience:

• Lower unsubscribe rates
• Lower bounce rates from your website
• Higher open rates
• Higher click-thru-rates
• Best of all – Higher conversion rates

So now you know why you should be segmenting lists. Let’s look at some ways that you should be talking to each segment.

Types of Email Segmentation

1. Prospects

• Education about your category, industry or product
• Establish mindshare and thought-leadership and set your company up as a resource for when they are ready to buy
• Create incentives to eliminate buying hesitations or kick-start the buying process
• Explain why you solve a need

 2. Existing Customers

• Send important company updates and news
• Unveil loyalty or frequency programs
• UPSELL! Did they buy your main product? Now sell them the accessories

3. Lost Customers

• Remind them who you are and why they chose you in the first place
• Offer incentives for a repeat purchase or becoming a client again
• Referral bonuses

4. Types of Customers

• Consumer versus business and different benefits associated with each
• Demographics/Psychographics
• Job Title

Click here to continue reading the 7 steps of email segmentation …

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