Blog ⁄ The Looking Glass

7 Ways to Master Email Segmentation

5. Position in Sales Cycle

• Drip email marketing – automate your communication plan to strategically contact customers at set intervals
• Follow up with customers based on predetermined actions, improving your customer service and upselling opportunities

6. Geography

• Events or sales by region
• Promote specific storefronts or office location
• Target based on regionally important current events (weather, sporting events or teams, e.g.)

7. Behavior

• Target investment levels by focusing on customers that have made big purchases. These high-spend customers warrant different communications than smaller purchasers
• Examining the type of products purchased in the past can help you focus in on most likely future purchases

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