Have you always wanted to reach a broader audience and attract real followers at the same time? It’s not as hard as you might think. Stay tuned. We’ll show you the four best tips and tricks to achieve exponential growth by using organic content on social media.
You want to create content that entices new users and delights your loyal followers. You might have tried to do this in the past but found out it was a lot more complicated than it looked.
We’re going to show you that with the right strategy, organic social media content can be a powerful tool for your brand on social media.
While organic reach isn’t what it used to be, it’s still a viable way to grow on social media, if done right. That being said, you have to be careful not to follow the advice of shady marketing websites.
There are far too many social media “gurus” who trick you into using a strategy that can get you banned from different platforms. In this article, we’ll cover tested and proven organic social media strategies to help your accounts thrive.
Before we begin we want to know that this article only covers organic social media tips and strategies. This means we won’t be talking about any sort of paid ads.
What’s Organic Social Media Anyways?
What’s Organic Social Media Anyways?
We can’t talk about organic social media strategies without first explaining what organic social media is.
In simple terms, organic social media is all of the free content you post on your social media account. These can be videos, images, blog posts, memes, etc.
Organic social media is by far the most used type of content out there. It plays a huge role in every social media platform since it’s the primary source of content users consume.
Whenever you create and publish one of these posts, you gain something called “organic reach.” In a nutshell, it’s the metric used to measure what percentage of followers your posts have reached.
There are different reasons as to why you’d want to post organic social media content but the main focus is generally to grow a following.
With a following, you can attract leads and loyal customers who love your product. Remember that it’s a lot easier to sell your product to a consumer who already knows everything about your brand. And it’s even easier if they get to see your posts every single time they go onto a social media platform.
While you don’t want to be obnoxious by posting ten times per day, being able to show up in their feeds at least once every two days is perfect. It’s the sweet spot. This makes it so it’s hard for them to forget your brand and why they followed you in the first place.
We know you’ve been there before. You follow a brand you really liked but they never post. After a few weeks, you decide you want to unfollow a few accounts that you don’t like anymore. You go through your list and don’t even notice that you unfollowed the brand you really liked weeks ago.
In a social media world, you can see hundreds of posts per week. It’s very easy to forget about a brand if they aren’t posting at least once every week.
This obviously excludes huge brands, like Nike, where they can post once a month and you’ll still remember them. But for the majority of brands, being on their customer’s minds at all times is vital if they want to sell more.
So you now you know what organic social media is and why it’s important, but you’re probably looking for ways to use organic social media for business growth.
The next part will cover just that.
How Can I Boost My Organic Growth on Social Media?
How Can I Boost My Organic Growth on Social Media?
So, if the main goal of organic social media content is to grow your following, how do you do it properly?
Here are four tips you should take into consideration next time you make content for your brand.
Look At The Competition
While checking your competition’s social media accounts might seem odd, there’s a very good reason to do it.
You want to see what areas in your industry they’re talking about and notice what they’re ignoring. Ideally, try to find some areas where they didn’t explain something well and take note of it.
Also, take a good look at how they express their ideas and what type of content they post the most. You could even check which social media platforms they are paying the most attention to and try to find out why.
You might be asking why do this in the first place, and it’s for several different reasons.
If they’ve been on social media longer than you have, they have a good sense of how to talk to their target audience. This helps you tremendously since you both share a target audience, for the most part.
Discovering which social media platforms they focus on can help you find the people interested in your industry. This shows you where you should put most of your attention when creating content for several social media platforms.
Now, an important note before you go and do any of this. When we talk about taking notes about the competition, we don’t mean ripping off their content or copying how they look on social media.
This will only hurt your brand in the long run and cause consumers to question your credibility. What we do want you to do is to notice where you could do better than your competitor. Are they not explaining an important part of your industry properly? Did they overlook something important? Do you think you could make a similar post that just blows them out of the water in the near future?
Keep these things at the forefront of your mind next time you create organic social media content for your brand.
Use Hashtags Correctly
You’d be surprised at the number of people who use hashtags incorrectly. They either don’t know how to use them for their content. Or, they were instructed by a shady website to use certain hashtags for growth.
Spoiler alert: Using set hashtags a website put on a blog without researching your brand and content could lead to bad results.
Instead, what you want to do is find a hashtag tool, like Display Purposes, and find out which ones are the best for you. Remember you want to do this for EACH post you make.
Are you unsure about how to use the hashtag tool from Display Purposes? Don’t worry, we have an article showing you how to use it.
If you don’t like the idea of using a hashtag tool, then you can do it the traditional way by looking for hashtags on the social media platform. You can check that method out in the link above.
Even though the article focuses on Instagram, you can use the traditional method on just about any social media platform.
Make Scroll-Stopping Content
This should go without saying, but your content should be as engaging and unique as possible. There is no way you’re going to stand out if you create boring posts like every other brand is doing.
Instead, you should be original and try to think outside the box. You want people to stop scrolling as soon as they see your post. Give them a reason to interact with and share your content.
Consistently making amazing-looking can be hard, but there’s no way around it. It takes a lot of planning to think of good content before you start creating and posting it.
It can be very exhausting, especially if you plan on creating organic social media content on a daily basis.
Let’s face it, organic social media content isn’t the only area you have to focus on when it comes to your business. There are other aspects you need to take care of on a daily basis. Overly busy days also make it hard for you to consistently post content.
So what can you do to keep posting content consistently without having to focus so much on it? Well, you can hire a social media agency of course!
At CMDS, we know what type of content will help your social media account grow. We know how important it is to hook potential followers with good organic social media content.
You won’t have to do a thing while we work on creating a unique strategy for your business. No more having to guess if your content is good enough. We’ll make sure your content blows your competition out of the water.
When you are busy working on your business, we’ll take care of your social media accounts and make sure they are achieving exponential growth. With our help, your brand will be an industry leader in no time!
Learn More About Your Audience
So far we’ve talked about hashtags, knowing how to create good content, and observing what your competition is doing. But not once did we talk about one of the core parts of any good organic social media strategy…
Know who your audience is and what they like.
It’s very hard for you to create amazing content if you don’t know what your audience wants to see from you. By now you should know exactly who the target persona is for your brand. But, what about on social media?
Knowing what social media platforms they frequent the most and what their needs are is vital.
Think of it this way. Your organic social media content can be amazing, but if no one is there to consume it then it doesn’t matter.
By knowing what social media platform to post on, at what time, and exactly to who, you make your content a lot more personal to the user.
Have you ever seen a social media post of a brand that, when you saw it, felt like it was targeting you? Chances are you still remember the brand.
While you might be tempted to think that magic was involved, actually they were just targeting their market persona. No magic necessary.
You might think that by doing this you’ll miss out on a lot of potential customers. But, by focusing on a specific group of people, there’s a good chance they’ll buy a product from you and eventually become loyal customers.
Now we’ve gone through our four tips, we are going to discuss the reality behind organic social media growth.
Growing Organically Takes Time
Growing Organically Takes Time
Despite making amazing content and applying all of the tips above, growing organically takes a lot of time and effort to do properly. As the famous saying goes, “Rome wasn’t built in a day.”
An organic social media strategy is not a magical fix for your social media platforms. An organic social media strategy is a tool that helps you grow on different platforms at a slow but steady pace.
Growing organically takes a lot of patience and consistency. But when we use the word “consistency” we don’t just mean that you post regularly, we mean that it should be consistently engaging.
You need to be able to create amazing content on a daily basis. Otherwise, why should more people follow you? You need to amaze them with your stunning posts that look beautiful and are full of knowledge.
We are not going to sugarcoat it. It’s a LOT of work you need to put in every day, especially if you want to grow on multiple social media platforms.
That being said, we know you have what it takes to do it! If you’re ever in need of help, we’re one meeting away. We’ll make sure to show you the best strategies to create organic social media content for your brand.
Conclusion
Conclusion
Now you’ve reached the end of the article, you must be eager to start creating organic social media content for all of your accounts right?
Well, hold on for just a minute! Before you leave, let’s do a quick summary of everything. This way you won’t miss anything.
First, we explained to you what organic social media is and why you should care about it.
We then went through four of the most important tips when it comes to boosting your organic growth on social media. The 4 tips were:
- Look at the competition.
- Use hashtags correctly.
- Make Scroll-Stopping Content.
- Learn more about your audience.
With all of these tips, you’re bound to see improvement in your growth after a few weeks. (Remember, it takes time!)
Last but not least, we talked about the reality of organic social media and why it might be a lot more difficult to do than you might think.
Now you’re ready to create the best organic social media content your accounts have ever seen! We can’t wait to see what you create.
If you have any questions to ask or thoughts to share, feel free to leave them in the comment section below. We’ll get to you as soon as we can.
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