Why Your Site Needs a Responsive Website Design
Chris Mulvaney is the CEO of CMDS. I make things... I’m the creative entrepreneur with passion for (re)making brands and inventing solutions to problems no one knows exist.
How Does Responsive Web Design Work?
It’s really pretty simple. A responsive website design company can create a site that will respond to a variety of mobile devices such as smart phones and tablets in order to give the user a much more pleasant experience. No matter what type of screen your potential customer is viewing your website on, its responsive design will make the experience easy.
Mobile Means Money
A well designed responsive website can increase leads, potential customers and even conversions. This means increased revenue and exposure for your company and its brand. Google recently teamed up with Nielsen to conduct a study on mobile consumers. The findings are overwhelmingly in favor of responsive websites.
93%
Ninety-three percent of people who used a mobile device to research products or services go on to make a purchase. That’s a pretty strong indicator of a huge Return on Investment (ROI) for businesses that choose to make their websites responsive. It also indicates that mobile consumers know what they want and know how to get it. However, if your website does not meet the high standards of today’s mobile consumers, don’t expect to have much success getting their business.
55%
More than half of mobile consumers are trying to make a purchase within an hour of beginning a search. Today’s consumer is not patient, and a mobile consumer will give you even less leeway. If your website is unresponsive, good luck keeping up with their short attention span.
83%
Eighty-three percent of consumers will make a purchase within 24 hours of doing mobile research. If someone is looking for a particular service or type of product online, there is a very strong chance that they will make the purchase, and they will do it pretty quickly. But, if your competitors’ websites are responsive, they have a much better chance of making the conversion than your company does.